CHEVROLET SUPPORTS BREAST CANCER BATTLE FOR FIFTH YEAR
October 5, 2015 by Chevrolet
• Brand has helped raise more than $4.4 million since 2011
– Chevrolet and General Motors' employees, dealers and customers are uniting to fight breast cancer this October for the fifth consecutive year. The goal is to exceed the $1.2 million raised for the American Cancer Society in 2014 through Chevrolet's nationwide grassroots support for the Society's Making Strides Against Breast Cancer® walks.
Chevrolet and participating dealers across the country also support the Making Strides Against Breast Cancer program through event sponsorships, team participation, customer engagement and other activities.
'This is a cause close to the hearts of millions of people across the country and Chevrolet is offering individuals a number of ways to show their support,' said Paul Edwards, U.S. vice president, Chevrolet Marketing. 'Through our efforts the past five years, we've helped the American Cancer Society raise more than $4.4 million for its programs to Find New Roads in the fight against breast cancer.'
Chevrolet will participate in several events and activities throughout the month of October.
Social Media Campaign - Chevrolet will support the partnership through a social media engagement program in October that encourages people to share who they drive in support of using #IDriveFor. Chevrolet will contribute $5 for every social post (up to $500,000) on Twitter or Instagram using #IDriveFor.
Team Chevrolet Motorsports - Chevrolet will make a $350 contribution (up to $50,000) for each caution lap taken in the pink Chevy SS pace car at the NASCAR Sprint Cup Series™ races at Talladega Superspeedway on October 25 and Martinsville Speedway on November 1. The American Cancer Society and Chevrolet will host breast cancer survivor events where survivors and caregivers are treated to once-in-a-lifetime experiences on the tracks.
Chevrolet and GM employee walks - Employees across the country are participating in local Making Strides Against Breast Cancer walks; gathering coworkers, family and friends to show their support. A large contingent of employees will participate in the Detroit walk originating at Hart Plaza on Saturday, October 10. Learn more about the Detroit walk by visiting the event page.
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'Because of great initiatives from corporate partners such as Chevrolet, we are able to create consciousness about a terrible disease and fund vital programs to save more lives from cancer,' says Gary Reedy, American Cancer Society CEO. 'Chevy is committed to making sure no one has to walk alone when confronting breast cancer.'
Chevrolet dealership walks – Hundreds of dealerships are sponsoring teams in community walks throughout October. Those interested in participating in a Making Strides for Breast Cancer walk in their community can visit www.makingstrideswalk.org.
Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 115 countries and selling around 4.8 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive & active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.com.
The American Cancer Society is a global grassroots force of 2.5 million volunteers saving lives and fighting for every birthday threatened by every cancer in every community. As the largest voluntary health organization, the Society's efforts have contributed to a 22 percent decline in cancer death rates in the US during the past two decades, and a 50 percent drop in smoking rates. Thanks in part to our progress nearly 14.5 million Americans who have had cancer and countless more who have avoided it will celebrate more birthdays this year. We're determined to finish the fight against cancer. As the nation's largest private, not-for-profit investor in cancer research, we're finding cures and ensuring people facing cancer have the help they need and continuing the fight for access to quality health care, lifesaving screenings, clean air, and more. For more information, to get help, or to join the fight, visit cancer.org or call us anytime, day or night, at 1-800-227-2345.
About The American Cancer Society