By: Audi

AUDI BOOTH SHOWCASES LATEST TECHNOLOGY DURING DETROIT AUTO SHOW  ◾Audi shows h-tron quattro concept, first Audi powered by hydrogen fuel cell

◾Visits included officials from Michigan, Colorado and Vermont

◾Technology demonstrations highlighted piloted driving, HMI concept

Audi hosted elected officials and representatives from federal safety regulatory agencies to showcase the innovation of Audi quattro, connectivity and fuel cell technology at the North American International Auto Show this week in Detroit.

Federal officials, including a delegation from the National Highway Traffic Safety Administration, including Dr. Mark Rosekind, Fred Fischer, Director for Industry Affairs, office of U.S. Trade Representative, and groups from the Environmental Protection Agency, the California Air Resources Board and the National Transportation Safety Board toured the booth and saw the products and demonstrations that showcased Audi's leadership position in technology.


State officials, including Michigan Gov. Rick Snyder, state legislators from Vermont and Colorado, saw examples of Audi's technology, including HMI infotainment and navigation capabilities and alternative fuel vehicles, including the world debut of the Audi h-tron quattro concept vehicle. Propelled by two electric motors, Audi's first hydrogen fuel cell vehicle represents the state of the art of fuel cell technology.

The HMI seating buck, with OLED displays and a tactile and gesture-controlled feedback screen, gave officials a glimpse into the future of Audi's infotainment and connectivity.

The Audi h-tron quattro concept provides a foretaste of the technologies for piloted driving and parking that will go into production in 2017 with the next generation of the Audi A8 full-size sedan. Piloted driving at Audi revolves around the central driver assistance controller (zFAS). It computes a model of the car's surroundings in real time and makes this information available to the assistance systems and the piloted driving and parking systems. Piloted driving can assume driving tasks during parking or in stop-and-go traffic on freeways at speeds of up to 60 km/h (37.3 mph).

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    Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. The Audi Group delivered over 1,800,000 vehicles to customers globally in 2015, and broke all-time company sales records for the 6th straight year in the U.S. Through 2019, AUDI AG plans to invest about 24 billion euros - 70 percent of the investment will flow into the development of new models and technologies. Visit or for more information regarding Audi vehicles and business topics.

  • Photo credit: Audi
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