ROCKY MOUNTAIN AUTO PRESS AWARDS TRUCK OF THE YEAR HONORS TO THE 2016 TOYOTA TACOMA
March 18, 2016 by Rocky Mountain Automotive PressMarch 15, 2016- The Rocky Mountain Automotive Press (RMAP) announced its members have named the 2016 Toyota Tacoma as the Rocky Mountain Truck of the Year. RMAP membership consists of automotive journalists from 10 different states who reach millions of potential car and truck buyers via the internet, radio, in print or on TV. RMAP journalists regularly receive manufacturer press fleet vehicles for review and testing. They also interact with automaker's executives, engineers, designers, and other representatives to learn all the details about the latest vehicles. 2016 marks the tenth annual Rocky Mountain Vehicle of the Year awards. The goal is to recognize outstanding vehicles that are new or significantly revised for the 2016 model year. In order to be eligible for the award, vehicles must be in the Rocky Mountain regional press fleet and available for RMAP members to test. The RMAP vehicle nominating committee considered performance, fuel economy, value, and other vehicle features to narrow down the field to three finalists in the Rocky Mountain Truck of the year. The finalists for 2016 were the Ford F150, Ram Rebel and Toyota Tacoma. After voting by the entire RMAP membership was complete, the Toyota Tacoma emerged as the winner. RMAP congratulates Toyota Motor Sales for winning this prestigious award. Consumers will see a banner distinguishing the Toyota Tacoma as the 2016 Rocky Mountain Truck of the Year at the Denver Auto Show, which runs from March 16-20 at the Denver Convention Center. RMAP is a media organization dedicated to promoting an ongoing dialogue between journalists and automakers to help consumers make informed decisions about their transportation needs. RMAP may be reached via e-mail at rmapmedia@gmail.com.
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