Let Your (Sub) Conscience Be Your Guide: Acura Debuts 'Mood Roads' At Sundance Film Festival
January 18, 2017 by Acura![Let Your (Sub) Conscience Be Your Guide: Acura Debuts 'Mood Roads' At Sundance Film Festival](images/articleimages/acura-mood-roads-sundance-film-01-400.jpg)
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Festival Village Presented by Acura The immersive experience for guests who check into the Festival Village Presented by Acura begins with signing-up for a custom branded RFID wristband, which enables attendees to check-in throughout the village, capture sharable social content and view the 2017 Acura NSX on display. The Festival Village also will offer a space for guests to relax, recharge and explore additional engagements designed to showcase Acura's performance and Sport Hybrid SH-AWD® technology. Within the lounge is a Virtual Reality Pod that puts the guest behind the wheel allowing them to experience the power and performance of the all-new Acura NSX. Also on display is a full-size NSX ice sculpture complete with embedded LED lighting to highlight key features of the new Sport Hybrid SH-AWD® technology. Celebrity guests that visit the Acura Studio will sign the hood of an NSX mounted in the press junket space to benefit the Pediatric Brain Tumor Foundation. Outdoors, guests can experience performances on the Acura Stage and in the afternoon enjoy complimentary sips and snacks. The Festival Village Presented by Acura will be open to the public January 20 – 28, daily from 11am – 6pm. (hours are subject to change due to special events). About Acura Acura is a leading automotive luxury nameplate that delivers Precision Crafted Performance, an original approach to technology and design that creates a new driving experience. On March 27, 2016, Acura celebrated the 30th anniversary of its launch as the first luxury nameplate from a Japanese automaker. The Acura lineup features six distinctive models – the RLX premium, luxury sedan, the TLX performance luxury sedan, the ILX sport sedan, the 5-passenger RDX luxury crossover SUV, and the seven-passenger Acura MDX, America's all-time best-selling three-row luxury SUV. This spring, Acura launched its next-generation, electrified NSX supercar as a new and pinnacle expression of Acura Precision Crafted Performance.
posted on conceptcarz.com
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