Sixth Annual Wyland National Mayor's Challenge For Water Conservation Begins April 1
April 3, 2017 by Toyota![Sixth Annual Wyland National Mayor's Challenge For Water Conservation Begins April 1](images/articleimages/wyland_water_challenge_mlc_1-400.jpg)
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Rolling Down the Mississippi Tour Minnesota will also be the launching pad for the Wyland Foundation's 'Rolling Down the Mississippi Tour,' a month-long educational initiative in support of the challenges faced by cities along the Mississippi River watershed. The initiative will include a community tour with a water quality expert in a custom-designed Toyota Prius Prime and stops from the Clean Water Mobile Learning Experience – an interactive 1,000-square-foot experience on wheels that has been on a national tour in support of the challenge. Wyland Foundation and Toyota Wyland Foundation and Toyota established a relationship in 2010 as part of a series of Wyland Living Green Fairs in West Palm Beach, Fla., and Long Beach, Calif. As part of the Living Green Fairs, the Wyland Foundation created an opportunity for mayors in several local communities to engage in a challenge to see which city's residents could pledge to save the most water over the course of a month. 'The program seemed to strike such a chord that we talked with Toyota about expanding it to more communities,' said Steve Creech, executive director of the Wyland Foundation. After growing the program in Southern California, the campaign was added as part of a series of national events in partnership with the U.S. EPA celebrating the 40th Anniversary of the Clean Water Act. Throughout the year, Toyota Social Innovation team members and Wyland Foundation staff work continually to refine and enhance the Mayor's Challenge as one of the nation's leading programs for promoting a broader understanding of the many ways water is used across the United States. 'Toyota employees not only take the challenge, but often volunteer to participate in Wyland Foundation community events,' says Wyland. 'It's a true collaboration in every sense of the word.' About the Wyland Foundation Founded in 1993 by environmental artist Wyland (best known for his series of 100 monumental marine life murals), the Wyland Foundation, a 501c3 non-profit organization, has helped millions of children and families around the nation to rediscover the importance of healthy oceans and waterways through public art programs, mobile exhibits, and classroom science education, and live events. Learn more at www.wylandfoundation.org. About Toyota Toyota (NYSE:TM), creator of the Prius hybrid and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota and Lexus brands. Over the past 60 years, we've built more than 30 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 44,000 people (more than 34,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold nearly 2.6 million cars and trucks (2.45 million in the U.S.) in 2016 – and about 85 percent of all Toyota vehicles sold over the past 15 years are still on the road today.
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