Land Rover North America Welcomes The World's Best Riders To The Rolex Kentucky Three-Day Event

April 19, 2017 by Land Rover

◾Land Rover Ambassador, Zara Tindall, returns to Kentucky with her horse High Kingdom

◾Land Rover Best Ride of the Day returns for the seventh year to reward U.S. rider closest to the optimum time with a two year lease of a Land Rover Discovery Sport

◾Total prize money increased to $400,000 to be split among top 20 finishers

◾Land Rover to create the 'Ultimate Stable Experience' for ticket holders to enjoy

(MAHWAH, NJ) – April 19, 2017 – Land Rover North America today announced it will be returning to the Rolex Kentucky Three-Day Event as Presenting Sponsor and Official Vehicle for the eighth year running. The Rolex Kentucky Three-Day Event is the highlight of the eventing season in North America as the USEF National Championship and only 4* FEI level competition in the U.S. The event takes place from April 27 – 30, 2017 at the Kentucky Horse Park in Lexington, Ky.

Each year the Rolex Kentucky Three-Day Event attracts the world's best horse-and-rider combinations. Heading the list this year is Rio Olympic gold medalist, Michael Jung of Germany, who successfully defended his Rolex-Kentucky title last year on FischerRocana FST. This year the formidable pair returns hoping to make history by becoming the first horse-and-rider combination to win America's only Four Star event three consecutive years.

Along with Michael Jung, Rolex-Kentucky welcomes back Land Rover Ambassador Zara Tindall and her 2012 London Olympic silver medal horse, High Kingdom. Tindall, granddaughter of Queen Elizabeth II, won Eventing's World Championship in 2006.

Also returning this year is the 'Land Rover Best Ride of the Day' program, which rewards the U.S. athlete who finishes closest to the optimum time on the cross-country course with no jumping penalties. Since its inception, the program has been won by legends of the sport including Olympic bronze medalist Phillip Dutton, and the 2016 winner of the prize, Olympian and U.S. Land Rover Eventing Team athlete Lauren Kieffer. This year, the winning athlete will receive a 24-month lease of a Land Rover Discovery Sport and will be presented with the keys following the cross-country competition on the Saturday.

Equestrian Events, Inc. (EEI), producer of the Rolex Kentucky Three-Day Event Presented by Land Rover, has announced a prize money increase for the third year in a row, now up to $400,000. The victorious rider will receive a check for $130,000, which is the highest amount awarded at any of the world's four-star three-day events. This reflects the growth of the competition which is now firmly established as one of the top three-day events in the world.

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'The Rolex Kentucky Three-Day Event is one of the most prestigious competitions in the world and we are proud to be continuing our long-standing relationship with the event and the equestrian community. We are also excited to welcome the world's best riders, especially our Land Rover ambassador Zara Tindall,' said Kim McCullough, Vice President of Marketing, Jaguar Land Rover North America, LLC. 'Kentucky is 'the home of the horses' and provides the perfect environment to showcase our vehicles. We look forward to what promises to be another exciting weekend.'

'We are excited that Land Rover is once again returning as the Presenting sponsor of the Rolex Kentucky Three-Day Event,' said Lee Carter, EEI Executive Director. 'Their support has helped create unique experiences and memories for our guests that make them want to come back to Kentucky, year-after-year.'

In addition to the competitive equestrian sport, Land Rover has created a new 'Ultimate Stable Experience' in the sponsor village for all attendees, featuring the all-new seven-seat Land Rover Discovery. Ticket holders will have the opportunity to explore the 'Ultimate Stable Experience' which will include a range of top equestrian apparel and equipment with live farrier displays.

The sixth annual 'Land Rover Tailgate Challenge' will be back on Saturday April 29 where Land Rover owners are invited to take part in the hotly contested event which awards the most creative and best-catered Land Rover tailgate party with an exclusive prize.

A selection of the latest vehicles will be on display on a specially designed off-road demonstration course. Ticket holders are invited to test-drive the newest Land Rover models which include including the latest Range Rover, Range Rover Sport, Range Rover Evoque, Discovery Sport and the all-new Discovery.

The USEF Network will live stream the Rolex Kentucky Three-Day Event presented by Land Rover beginning on Thursday, April 26 at 3:00 p.m. EST. In addition, two nationally televised broadcasts will air on the following stations and times: NBC on Sunday, May 7, from 1:30 to 3:00 p.m. EST and NBCSN on Sunday, May 28, from 3:00 to 4:30 p.m. EST.

To learn more about the 2017 Rolex Kentucky Three-Day Event Presented by Land Rover, please visit: www.RK3DE.org.