Nicola Adams And Jake Humphrey Stand Up To Cancer With Hyundai's World-First Contactless Car

May 22, 2017 by Hyundai

•Hyundai Motor UK has launched its world-first Contactless Car at an event at King's Cross station with the help of its brand ambassadors, Double-Olympic Champion Nicola Adams and TV presenter Jake Humphrey

•The car, a zero-emission IONIQ, is part of Hyundai's #DriveTheRebellion fundraising campaign for Stand Up To Cancer

•IONIQ has five embedded contactless payment points where people can TAP TO GIVE™ £5 or £10 to Stand Up To Cancer. The bespoke car reacts to every donation through audio, visual or electronic movement

•The Contactless Car is hosted in a specially constructed boxing ring, with both Nicola and Jake on-hand to help encourage donations that will help save lives

•Unique car also features an in-car photo booth that will instantly print photographs that can be stuck onto the IONIQ's exterior – gradually, the car will be covered in a photographic mosaic showing the faces of those who've joined the rebellion against cancer

•Every person that visits the Contactless Car will have the opportunity to enter into a competition to win a brand new Hyundai IONIQ Electric Vehicle

•The contactless IONIQ supports Hyundai Motor UK's mission to help Stand Up To Cancer raise vital funds for revolutionary life-saving research

High Wycombe, 22nd May 2017 – Double-Olympic Champion and professional boxer, Nicola Adams OBE, takes the fight to cancer today, launching Hyundai Motor UK's world-first Contactless Car with TV presenter, Jake Humphrey at King's Cross station. The pair will be on-hand to encourage donations to Stand Up To Cancer – a joint fundraising campaign from Cancer Research UK and Channel 4 - through the specially built IONIQ Electric vehicle, which features five contactless donation points.

The unique car is a key part of Hyundai Motor UK's partnership with Stand Up To Cancer, providing a quick and convenient way for the public to TAP TO GIVE™ in order to make a secure donation. The Contactless Car is being hosted in a specially built boxing ring in King's Cross station, raising awareness and collecting donations from members of the public passing through the transport hub.

Nicola Adams, Olympic boxer and Hyundai ambassador, said: 'It's hugely important that we keep raising awareness of cancer; one in two people born after 1960 in the UK will be diagnosed with the disease in their lifetime, which means it affects all of us. That's why we're in the ring today to help beat cancer with Hyundai Motor UK and Stand Up To Cancer. We're taking this world-first contactless Hyundai to the people of the UK, starting here in King's Cross, so now playing your part in the fight against cancer is just one 'tap' away.'

Nicola and Jake were among the first to make the most of the Contactless Car's unique features, including its in-car photobooth. Donations of £10 allow users into the vehicle for a photo, which then prints off in the IONIQ's boot and can be added to the exterior of the car – eventually Hyundai Motor UK will cover the whole car with the faces of those who are part of Stand Up To Cancer's rebellion against cancer. Every person that visits the Contactless Car will also have the opportunity to enter into a competition to win a brand new Hyundai IONIQ Electric Vehicle.

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Jake Humphrey, TV presenter and Hyundai ambassador, said: 'What Hyundai has produced here for Stand Up To Cancer is quite incredible. There's no easier way to play your part than simply tapping your card or contactless device to donate, and just like Nicola and I have done you can add your picture to the sea of faces that will soon cover the car. What's also important is that everyone shares their pictures; each person is e-mailed a social-media-ready version of their image so the Stand Up To Cancer message can be spread far and wide. Join the rebellion against cancer with us!'

The Contactless Car follows on from a successful trial carried out by Cancer Research UK as part of the 2016 Stand Up To Cancer campaign, which equipped cash bucket collectors with technology that allowed them to take contactless payments. Supporter feedback from this trial was overwhelmingly positive, with 25% of income being generated from contactless donations.

Working with specialist technology and fabrication partners, the Contactless Car is custom -made using Ardunio micro-controllers and Raspberry Pi micro-computers to ensure that the car reacts instantaneously to each and every contactless donation. The contactless readers are embedded into the panels of the IONIQ vehicle and work in tandem with the bespoke LED totaliser that is built into the front and rear number plates.

Hyundai UK will be encouraging employees, customers and the general public to all unite and help #DriveTheRebellion for Stand Up To Cancer by raising money for life-saving research with this world-first fundraising project. Around 970 people are diagnosed with cancer* every day** in the UK – one every 90 seconds** – but through crucial funding, scientists can continue to make breakthroughs and today's discoveries will be turned into tomorrow's cancer treatments.

Following its launch at King's Cross, the Contactless Car will be driven across the UK appearing at a number of Hyundai and Stand Up To Cancer events between May and November 2017.

Tony Whitehorn, President and CEO of Hyundai UK said: 'Everyone at Hyundai UK is so proud to be involved with this world-first contactless car project. The idea is all about unity and innovation, and those are two things that we're very good at within Hyundai UK. I'll be at King's Cross today and I'm looking forward to seeing people getting on board and donating through the Contactless Car – it's so quick and easy but a bit of fun, too. People can come along at any time up until 9pm this evening to give it a go, and they'll be playing their part in raising vital funds that will help save lives.'

Rachel Carr, head of Stand Up To Cancer, said: 'Joining the rebellion against cancer and helping to save lives just got a whole lot easier with the launch of Hyundai's Contactless Car. Cancer affects so many of us, but together we can and will make a difference. Finding easy and fun ways to bring people together and encourage them to get behind our research is really important and Hyundai, with help from Jake and Nicola, is certainly doing that today.'

Stand Up To Cancer is a joint national fundraising campaign from Cancer Research UK and Channel 4. Launched in the UK in 2012, Stand Up To Cancer has raised more than £38 million to date, supporting over 40 clinical trials and projects.

For more information visit: www.hyundai.co.uk/drivetherebellion and www.standuptocancer.org.uk.

*All cancers (ICD10: C00-C97 excl. C44)

**Based on the annual average number of cancer cases diagnosed in the UK between 2012-2014.

About Hyundai Motor

Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond. The company leads the Hyundai Motor Group, an innovative business structure capable of circulating resources from molten iron to finished cars. Hyundai Motor has eight manufacturing bases and seven design & technical centres worldwide and in 2015 sold 4.96 million vehicles globally. With more than 110,000 employees worldwide, Hyundai Motor continues to enhance its product line-up with localised models and strives to strengthen its leadership in clean technology, starting with the world's first mass-produced hydrogen-powered vehicle, ix35 Fuel Cell and IONIQ, the world's first model with three electrified powertrains in a single body type.

About Hyundai Motor UK

Hyundai has sold vehicles in the UK since 1982. In 2005, Hyundai opened its own UK subsidiary, Hyundai Motor UK Ltd, based in High Wycombe. Since 2008, the company has risen from 21st to one of the top 10 car manufacturers in the UK and last year sold a record 92,510 vehicles. Hyundai Motor UK employs more than 3,000 people through its UK operations and dealer network. Hyundai offers a full range of vehicles from the award-winning New Generation i10 city car through to the capable Santa Fe SUV and iLoad LCV. All passenger cars come with Hyundai's industry-leading 5 Year Unlimited Mileage Warranty package. Further information about Hyundai and its products is available at www.hyundai.co.uk.

About Stand Up To Cancer (UK)

•Stand Up To Cancer is a joint national fundraising campaign from Cancer Research UK and Channel 4

•Launched in the UK in 2012, Stand Up To Cancer funds translational research, which is specifically designed to turn breakthroughs from the labs into treatments and tests that help people with cancer, to ultimately save more lives.

•More than £38 million has been raised in the UK to date and over 40 projects and trials have been funded, involving more than 2,000 cancer patients

•Stars such as Bradley Cooper, Benedict Cumberbatch, Mathew McConaughey, Taylor Swift, Naomi Campbell, Noel Gallagher, Jamie Dornan, Matt Smith, Andy Murray, Rio Ferdinand, Gwyneth Paltrow, Martin Freeman, John Legend, Eddie Redmayne, Lily James, Olly Murs, Kathy Burke, Jamie Vardy, Chiwetel Ejiofor, Jamie Oliver, Steve Coogan, Sheridan Smith, Britney Spears and Pharrell Williams are just some of the talent who have supported Stand Up To Cancer.

•To find out more about fundraising activities visit Standuptocancer.org.uk or channel4.co.uk/SU2C or follow us on Facebook, Twitter or Instagram