Katzkin Joins 'We Are Mopar' At Texas Motor Speedway August 5Th
July 26, 2017 by KatzkinAnnual Charity Event Offers Creative Mopar Fans a Chance to Win Customized Katzkin Interior FORT WORTH, Texas – July 27, 2017 – While only five of the more than 1,600 Mopar registered display vehicles will physically be placed in the Katzkin Leather booth on August 5th during the WE ARE MOPAR event held at the Texas Motor Speedway, all registered owners and attendees will have the chance for their own vehicle to gain a Katzkin leather interior by letting the world know 'Why I Need Katzkin.' The Instagram competition will be held in conjunction with the annual charity car show, benefitting the Homeless Veterans Services of Dallas (hvsd.org) and in addition to awarding the winner a fully customized interior for their car, truck or SUV, Katzkin will be making a donation directly to the charity. Katzkin's Instagram competition will be held on August 5th, and to enter one needs to attend the WE ARE MOPAR event and post their own creative photos that tell why they need a Katzkin leather interior in their vehicle. To be considered, the following hashtags need to be included: •#WhyINeedKatzkin •#WeAreMopar •#KatzkinLeather A total of five vehicles will be showcased within the Katzkin display area – each demonstrating a fully customized Katzkin leather interior. The new models will include two RAM 1500s and a Wrangler, Challenger and Chrysler 300. According to Doug Johnson, director of OEM development for Katzkin, his company has aligned with Mopar since 2003, and during the near decade and a half partnership, the two brands together have supported nearly every product in the Mopar family including the popular Ram 1500, Wrangler and Dodge Charger. 'Not only is Katzkin's label displayed prominently on Mopar leather interiors, but we're listed directly on the Monroney label,' said Johnson. 'That type of credibility has not only been enhanced through our ongoing relationship, but more importantly has been earned by the rigorous North American testing we go through for safety and durability.'
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And participating in events like WE ARE MOPAR allows the brand to not only show its quality and products, but of equal importance, Johnson notes the true value of these events is in the ability to take time directly with consumers. 'We can learn a lot by sitting down and talking with our customers and those that have interest in becoming customers,' said Johnson. 'There are so many distinct ways to customize one's vehicle, and consumers know best what they'd like to own and live in every day – after all, the exterior of a car is a great first impression, but it's what's on the inside that makes a driver feel good each time he enters the vehicle.' 'Our role at Katzkin allows us to help consumers include a further value that is more bespoke to their vehicle, with the addition of customized leather packages – we have local restylers throughout the nation that support both dealers and our website, so the process is easy, seamless and cost-efficient.' Katzkin maintains a national network of more than 2500 professional installers that display and sell the product to consumers. Typical leather interior transformations begin around $2,000, and take from 24-48 hours from order to delivery. Katzkin Leather is the exclusive supplier to Mopar's aftermarket division and a global leader in automotive interior transformation. The term 'Mopar' has passed into broader usage among car enthusiasts as an unambiguous reference to the parent company Chrysler (now officially Fiat Chrysler Automobiles or FCA). About Katzkin Leather, Inc. Founded in 1983, Katzkin Leather, Inc., of Montebello, California is the leading manufacturer of custom leather interiors. With a nationwide installer base featuring over 2,500 restyling locations, Katzkin has created nearly two million exciting vehicle interiors in the past 30 years. Katzkin maintains more than 3,000 interior patterns, 130 colors and materials, and more custom options than any other interior manufacturer. For more information, visit Katzkin online at www.katzkin.com.
