Subaru Wins Most Trusted Brand In Kelly Blue Book's Kbb.com Brand Image Awards For Fourth Consecutive Year

March 28, 2018 by Subaru

Automaker Recognized for Outstanding Achievements in Capturing the Attention and Enthusiasm of New-Car Buyers

Kelley Blue Book, the leading vehicle valuation and information source, today announced that Subaru of America, Inc. has once again been recognized for outstanding achievement by an automotive brand in the 2018 Brand Image Awards. This marks the fourth consecutive win for Subaru in the highly regarded Most Trusted Brand category.

'We are extremely proud to accept this award for the fourth year in a row,' said Thomas J. Doll, chief executive officer, Subaru of America, Inc. 'At Subaru, trust is an integral part of our business and we feel a personal responsibility to deliver safe, capable, reliable and long-lasting vehicles. It is an honor to receive this recognition from Kelley Blue Book as a testament to our commitment to our customers.'

The Kelley Blue Book Brand Image Awards recognize automakers' impressive achievements in creating and maintaining brand attributes that capture the attention of the new-vehicle buying public and winners are chosen based on new car buyer perception data.

2018 Kelley Blue Book Brand Image Awards are based on the Brand Watch™ study from Kelley Blue Book Strategic Insights. Award calculated among nonluxury shoppers. For more information, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.