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Electrifying A Wide Audience: Volkswagen ID. R Crowned 'Race Car Of The Year' Twice

December 3, 2018

•Auto Bild Motorsport honours electric prototype as 'technological milestone'

•BBC Top Gear magazine praises the ID. R as 'template for success at Pikes Peak'

Wolfsburg (Germany) – Breath-taking all-time record at the legendary hill climb on Pikes Peak with a pioneering, fully-electric drivetrain and a spectacular look – the Volkswagen ID. R Pikes Peak has already justified the use of many superlatives. The 500 kW (680 PS) prototype sports car has now been crowned 'Race Car of the Year' twice – by specialist German magazine Auto Bild Motorsport and by British car magazine BBC Top Gear. This recognition from two renowned and high-circulation magazines follows a year of success on the track.

Back at the end of June, Romain Dumas (F) set a new all-time record of 7:57.148 minutes with the ID. R at the 'Race to the Clouds' on Pikes Peak, smashing the previous record for the extremely demanding, 19.99- kilometre hill climb by 16 seconds and made headlines around the world in the process. This triumph made the ID. R the first fully-electric racing car to come out on top in direct sporting competition with cars powered by combustion engines. The ID. R is the motorsport forerunner of the ID. family of electric cars, which Volkswagen will launch in 2019.

'We wanted to achieve two things with the ID. R. Set a new record on Pikes Peak and show how dynamic, emotional and powerful electromobility can be,' said Volkswagen Motorsport Director Sven Smeets, who received the award from Auto Bild Motorsport at the formal gala during the Essen Motor Show in Germany on Friday evening. 'When it comes to the sporting result, we far exceeded our expectations and completed the fastest assent of Pikes Peak in the history of the race.

However, having these two popular magazines from Germany and Great Britain acknowledge this effort and crown the ID. R their 'Race Car of the Year' underlines the fact that we have also achieved our goal from a communication point of view. We are delighted with these awards.'

'Technological milestone', 'complete and honed' – praise aplenty for the ID. R

In justifying their choice of 'Race Car of the Year', the editors at Auto Bild Motorsport were not sparing with their praise: 'It is the fastest hill climb car ever built – and at the same time a technological milestone.' The BBC Top Gear magazine also focussed on the innovative concept. 'Powered by electricity not only to defy oxygen starvation at altitude, but also develop the instant torque necessary for teleport-level acceleration. So complete, so honed, surely the ID. R is now the template for success at Pikes Peak,' wrote BBC Top Gear magazine.

From 30 November to 09 December, the ID. R Pikes Peak will be on display at the Volkswagen stand (hall 3, stand 3A43) at the Essen Motor Show, Europe's leading fair for sporty vehicles.

About the Volkswagen brand: 'We make the future real'

The Volkswagen Passenger Cars brand is present in more than 150 markets throughout the world and produces vehicles at over 50 locations in 14 countries. In 2017, Volkswagen delivered 6.23 million vehicles, including bestselling models such as the Golf, Tiguan, Jetta or Passat. Currently, 198,000 people work for Volkswagen across the globe. The brand also has over 7,700 dealerships with 74,000 employees.

Volkswagen is forging ahead consistently with the further development of automobile production.

E-mobility, smart mobility and the digital transformation of the brand are the key strategic topics for the future.

Photo credit: Volkswagen
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