Honda Announces Presence At Milan Design Week Featuring The Honda e Prototype
•Honda to exhibit for the first time at Milan Design Week
•Exhibit to feature the new Honda e Prototype, fresh from its world premiere at 2019 Geneva Motor Show
•The 'Honda experience - Casa Connessa Tortona' will offer visitors a unique insight into the design concept of the Honda e Prototype
Honda has announced it will be at the 2019 Milan Design Week, the world's largest design exhibition.
Showcasing the Honda e Prototype and the connected lifestyle at the centre of the model's design ethos, Honda will be based in the Tortona design district of Milan for the duration.
This will be the first public appearance of the model since its world premiere at the 2019 Geneva International Motor Show earlier this month. The car previews Honda's first mass production battery electric vehicle for the European market and will go on sale later this year.
The exhibit, themed as the 'Honda experience - Casa Connessa Tortona', will present an environment inspired by the design concept of the Honda e Prototype. It will include an immersive experience and visual collaborations with selected partners.
Phil Webb, head of car at Honda UK, commented: 'With a new design direction for a wholly new car, the Milan Design Week was the perfect opportunity to demonstrate Honda's ongoing commitment to the future of car design – and the new Honda e Prototype is a complete step change when it comes to Honda's design language.'
The teaser image provides a sneak preview of Honda's exhibit highlighting the 'Tree of Energy' central to its design.
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'Honda experience - Casa Connessa Tortona' is on Via Tortona, close to the Porta Genova train station. The exhibit will be open from 10am-9pm, 9th – 14th April 2019.