Subaru Sells 10-Millionth Vehicle In The U.S.

September 13, 2019 by Subaru

•Oldest Subaru retailer in the U.S. ushers in historic milestone with sale of 2019 Subaru Impreza

Camden, N.J., Sep 13, 2019 - Subaru of America, Inc. today announced the sale of its 10-millionth vehicle in the U.S. The new owner took delivery of a 2019 Subaru Impreza at the oldest Subaru retail facility in the country. A surprise celebration followed with the retailer's owner and staff and Subaru of America representatives in attendance.

'It took us 41 years to achieve our first five million sales, and just over 10 years to achieve the next five million,' said Thomas J. Doll, President and CEO, Subaru of America. 'Accomplishing this milestone reflects our commitment to providing customers with vehicles made to the highest standards of safety, reliability and dependability.'

The 10-millionth vehicle was sold by Nate Wade Subaru in Salt Lake City, Utah to Dr. Craig Harmon, a repeat Subaru customer. Harmon took delivery of a 2019 Impreza for his daughter, Rachel, and was greeted by Kirk Schneider, owner of Nate Wade Subaru, along with facility staff, as well as Jessica Tiedeken, David Airington, Barry Jellick and Andrew Sidel from Subaru of America. Harmon and his family have owned a combined total of seven Subaru vehicles.

'My family and I drive Subaru vehicles for their proven history of safety and reliability and performance in inclement weather,' said Harmon. 'We only have one problem with Subaru: the vehicles last too long!'

Nate Wade Subaru is the oldest Subaru retailer in the country and recently celebrated its 50th anniversary. The family owned and run business is committed to its local community and environment. As part of its Love Promise, the retailer donates more than $100,000 to different charities and non-profit organizations each year. In addition, the retailer has been a certified Subaru Eco-Friendly Retailer since 2017.

On September 4, Subaru of America reported its 93rd consecutive month of year-over-year sales increases and best-ever sales month. Founded in 1968, Subaru of America offered a single model, the 360 micro-car, and sold a total 332 vehicles in its first year. Today, eight available model lines including SUVs, sports cars, a mid-size sedan, a compact sedan and 5-door and a plug-in hybrid are propelling the company to a projected 700,000 in vehicles sales.

'It takes great products, great marketing and a strong retailer network to accomplish this historical milestone, but the real secret to our success is our people,' Doll said. 'From our colleagues in Japan, the factory employees, engineers, port operators, distribution and training centers and our customer service department to SOA HQ, regional and zone offices, and distributor partners, it's our people who continue to drive this great brand forward, leading with the Love Promise each day.'