Hyundai Motor America Reports Record February Sales

Best-Ever February Sales, Increasing 16%

• Retail Sales Up a Considerable 26%
• All-time February Total Sales Records for Tucson, Kona, SUVs and Ioniq
• Fleet Sales Down 20%

FOUNTAIN VALLEY, Calif., March 3, 2020 – Hyundai Motor America reported total February sales of 53,013 units, a 16% increase in comparison with February 2019 and the highest February sales in Hyundai history, outpacing the previous record of February 2016. The February sales result is the 17^th time in the last 19 months that Hyundai has had increasing overall vehicle sales. Additionally, Hyundai achieved this overall sales growth while continuing to reduce its dependency on fleet sales, which were down 20% on the month and represented 15% of total sales.

Sales Summary

	Feb-20	Feb-19	2020 YTD	2019 YTD
Hyundai	53,013	45,612	95,757	86,408

'February was the second straight month with retail sales growing more than 20%, a remarkable achievement that speaks to the consumer response to Hyundai's products and the efforts of our dealer partners,' said Randy Parker, vice president, National Sales, Hyundai Motor America. 'The recent launches of the all-new Palisade, Sonata and Venue are resonating with customers and validating their status as segment-defining vehicles. Moving forward, we continue to work collaboratively with Hyundai Motor Company to monitor the global coronavirus situation to ensure the safety of our employees and maintain a robust supply of Hyundai vehicles to the U.S. market, which are built both domestically in Alabama and abroad.'

Retail Highlights

Hyundai's retail sales grew by a substantial 26% in February, establishing a new February record. Retail gains on the month were led by Tucson (up 58%), Kona (up 16%) and a record-setting 6,953 Palisade retail units. In total, retail SUV sales finished at 28,418 units, the best-ever February total, growing 57%. SUV sales represented a 63% mix of retail volume, the eighth consecutive month exceeding 60%.

While SUVs continue to drive much of Hyundai's retail gains, Sonata achieved a 12% increase in retail sales driven almost entirely by the all-new 2020 model, indicating consumers are attracted to its styling, driving dynamics and technology features.

Hyundai's eco-friendly lineup also continues to gain traction, with total hybrid, plug-in, electric and fuel cell retail vehicle sales increasing 49%.

Total Volume Highlights

Hyundai set a new record for February sales with growth across the entire lineup. SUVs set their all-time February total sales record, selling 32,059 units, increasing 28% compared with February 2019.

Vehicles with increasing total sales included Accent (up 14%), Elantra (up 1%), Tucson (up 2%), Ioniq (up 44%), Kona (up 25%) and Nexo (up 460%).

Photo credit: Hyundai
posted on conceptcarz.com

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