First Limited-Run Morgan Plus 4 70Th Anniversary Edition Models Roll Off The Line At Pickersleigh Road

March 26, 2020 by Morgan Motor Company

•The first Plus 4 70th Anniversary Edition models have completed build at Morgan's Pickersleigh Road factory in Malvern, UK

•The 70th Anniversary Edition model commemorates the end of production for Morgan's steel chassis, which has underpinned the Plus 4 since its inception

•Production of the Morgan Plus 4 began in 1950, making 2020 the model's 70th anniversary

•Just 20 70th Anniversary Edition cars will be built, all of which have been allocated to customers

•Each car features an individually numbered plaque, as well as specially embroidered headrests

•70th Anniversary Edition cars will be painted Platinum Metallic and come with a host of exterior, interior, and convenience specification upgrades

•For a short period of time, the Plus 4 70th Anniversary Edition cars will be built alongside the all-new Morgan Plus Four, which is underpinned by the CX-Generation bonded aluminium platform

•Morgan's factory has now closed for a period of one month to help combat the spread of COVID-19 in the UK

Malvern, 26 March 2020

The Morgan Motor Company has built the first of its limited-run Plus 4 70th Anniversary Edition models. The four cars, the first of just 20 examples to be built, were completed at Morgan's factory in Malvern Link, UK, last week.

Built to celebrate 70 years of Plus 4 production, each of the anniversary models will be individually numbered and built in a unique specification with several notable details.

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The production of the Plus 4 70th Anniversary Edition models follows the launch of the all-new Plus Four earlier in March 2020, which is underpinned by Morgan's latest CX-Generation aluminium platform. The new Plus Four is referred to with a wordmark as opposed to the numerical reference of its predecessor, and will replace the outgoing 4/4, Plus 4 and Roadster.

The introduction of the new model means that the Plus 4 70th Anniversary Edition models will be the last to be built on Morgan's traditional steel frame chassis, a version of which has been in production since the Morgan 4-4 was introduced in 1936. For a short period of time, the last of the traditional steel chassis Plus 4 models are being built alongside the first of the CX-Generation platform Plus Four models.

First built in 1950, the Plus 4 is one of the company's best-selling models throughout seven decades of production, and is admired by fans of Morgan worldwide. For the first time ever, the chassis will be painted in gold, highlighting its significance in Morgan's 111-year history.

Just 20 Plus 4 70th Anniversary Edition cars are to be built. They feature an individually numbered plaque, marking them out for years to come as some of the last steel-chassis Plus 4 models. A specially embroidered headrest will further differentiate the edition.

The company's in-house design team has created a unique specification that provides a timeless, sophisticated look, and nods to Morgan's rich past. Platinum Metallic paint – a platinum anniversary being a celebration of 70 years – complements the satin dark grey wire wheels, while a motorsport-inspired front valance and exterior black pack including a black stone guard, A-pillars and sidescreens form a purposeful aesthetic.

Inside the car, the finest grade of leather has been sourced exclusively for the Plus 4 70th Anniversary Edition. The interior is further enhanced by a Ravenwood veneer dashboard, dark grey box weave carpets and a satin black Mota-Lita steering wheel. Other specified extras include a leather-trimmed steering cowl and door handles, mohair hood cover, and sidescreen storage bags. Heated 'performance' seats, footwell lighting, and an exclusive commemorative Photographic Build Record are also included with the car.

To match the 70th Anniversary Edition's dynamic look, its performance and distinctive engine note have been proportionally enhanced. The cars come with an engine map configured by Aero Racing, Morgan's in-house motorsport specialists, raising power from 154bhp (115kW) to 180bhp (134kW), and taking its 0-62mph (0-100kph) acceleration time down to less than seven seconds. Alongside this, the cars are fitted with an Aero Racing sports exhaust, finished with a ceramic-black tail pipe, allowing the engine to truly sing.

Steve Morris, Morgan Chairman and CEO, said: 'It has been fantastic to witness the first Plus 4 70th Anniversary models complete production. They represent the last steel chassis models, and we are delighted to be able to celebrate such a significant milestone in this way. It's a poignant moment as the first CX-Generation Plus Four models are built alongside the final steel chassis Plus 4 models. We feel that both models represent the true qualities of a Morgan sports car.'

Jonathan Wells, Morgan Head of Design, said: 'As the design team creating the Plus 4 70th Anniversary Edition, our aim was to create a classic look, yet one that exudes the significance of what it represents. A mix of premium tones, high-quality materials, and exquisite details reflect the essence of the venerable Morgan Plus 4, and provide a fitting tribute to the steel chassis that has formed its backbone since it was launched in 1950.'

The Plus 4 70th Anniversary Edition is priced at £60,995.00 inc. VAT in the UK, and deposits have already been taken on every one of the 20 cars.

The completion and distribution of the first cars came just before the Morgan Motor Company took the decision to close its factory for one month as part of efforts to combat the spread of the coronavirus (COVID-19). For the first time since World War II, the Morgan factory will close for an extended period, beginning 25 March 2020.