Dodge Brand Wins A Kelley Blue Book Brand Image Award For The Second Consecutive Year
April 8, 2020 by DodgeDodge Wins Best Car Styling Brand for the Second Year in a Row Among Non-luxury Automakers
•Award categories are calculated among luxury, non-luxury and truck shoppers and are based on annual new-car buyer perception data
•The top purchase reasons for Dodge vehicles are overall exterior styling, being 'fun to drive' and overall power and acceleration
•Dodge had its best six-month sales in muscle car history in the last half of 2019 with record combined Charger and Challenger sales of 84,216 vehicles
April 8, 2020 , Auburn Hills, Mich. -
Dodge muscle cars are known for their aggressive, menacing looks and Kelley Blue Book is recognizing FCA's performance brand in its 2020 Brand Image Awards, naming Dodge the Best Car Styling Brand for the second consecutive year. Award categories are calculated among luxury, non-luxury and truck shoppers and are based on annual new-car buyer perception data.
'Dodge's muscle car design and attitude prove to be attractive to the consumer eye,' said Isabelle Helms, vice president of research and market intelligence for Cox Automotive. 'Staying true to its brand, Dodge continues to offer its iconic muscle car experience and new-car shoppers agree that it tops the competition in exterior styling.'
Indeed, the top purchase reasons for Dodge vehicles are overall exterior styling, being 'fun to drive' and overall power and acceleration, according to MaritzCX, 'New Vehicle Customer Study: October 2018 - September 2019.'
Dodge delivers the industry's most powerful and capable muscle car lineup for 2020, literally expanding its high-performance Charger models, adding a Widebody Package to America's only four-door muscle car. The Widebody Package, standard on Charger SRT Hellcat and available on Charger Scat Pack, includes new integrated fender flares that add 3.5 inches of body width, creating an even more aggressive, planted stance.
Dodge is also celebrating the golden anniversary of its iconic Challenger with the new limited-production 50th Anniversary Edition with a new exterior paint color, body-color shaker hood on HEMI® V-8 models, unique badging and heritage style available on four models. The Dodge Challenger remains the most powerful and fastest muscle car with the 'Demon-possessed' 797-horsepower SRT Hellcat Redeye. The Widebody Package is also available on Challenger R/T Scat Pack, SRT Hellcat and SRT Hellcat Redeye models.
The 2020 Dodge Durango SRT is the fastest, most powerful and most capable American three-row SUV, powered by the proven 392-cubic-inch HEMI V-8, to deliver 475 horsepower and 470 lb.-ft. of torque, allowing it to go from 0-60 miles per hour (mph) in 4.4 seconds and covering the quarter-mile in 12.9 seconds as certified by the National Hot Rod Association (NHRA), all while outhauling every three-row full-size SUV on the road with a best-in-class towing capability of 8,700 pounds. The Durango SRT performance look is available with all powertrains. The performance front fascia with functional SRT hood, including center air inlet duct flanked by heat extractors, is available on Durango GT models powered by the 3.6-liter V-6 and standard on Durango R/T models powered by the 5.7-liter HEMI V-8.
In addition, Dodge continues to offer customization straight from the factory with unique appearance packages, a variety of different color stripes and wheel finishes, all-original badges, including a Hellcat Redeye with a red eye, distinctive Dodge heritage colors, including new for 2020 Sinamon Stick, Frostbite and Hellraisin on Charger and Challenger models, all of which make Dodge vehicles unique and stand out on the road.
Dodge had its best six-month sales in muscle car history in the last half of 2019 with record combined Charger and Challenger sales of 84,216 vehicles.
Kelley Blue Book Brand Image Awards
The Kelley Blue Book Brand Image Awards recognize automakers' outstanding achievements in creating and maintaining brand attributes that capture the attention and enthusiasm of the new-vehicle buying public.
The 2020 Brand Image Awards are based on consumer automotive perception data from Kelley Blue Book's Brand Watch study. Brand Watch is an online brand and model perception tracking study tapping into 12,000+ in-market new-vehicle shoppers annually on Kelley Blue Book's KBB.com. The highly comprehensive study offers insight into how shoppers perceive important factors driving their purchase decisions, and captures brand/model familiarity and loyalty among new-car shoppers.
Kelley Blue Book (www.kbb.com)
Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry. Each week the company provides market-reflective values on its top-rated website KBB.com, including its famous Blue Book® Trade-In Values and Kelley Blue Book® Price Advisor tool, which provides a range for what consumers can reasonably expect to pay for a vehicle in their area. Car owners looking to sell immediately can also get a redeemable, transaction-ready offer with Kelley Blue BookSM Instant Cash Offer. The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies, and governmental agencies. Kelley Blue Book is a Cox Automotive brand.
Cox Automotive Inc. makes buying, selling, owning and using cars easier for everyone. The global company's 34,000-plus team members and family of brands, including Autotrader®, Clutch Technologies, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, 40,000 auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues of $21 billion. www.coxautoinc.com
For more than 100 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Their influence continues today as Dodge proudly offers a complete lineup of performance vehicles that stand out in their own segments. For 2020, Dodge literally expands its high-performance Charger model lineup, adding a Widebody exterior to America's only four-door muscle car. The 2020 Dodge Charger SRT Hellcat maintains its reign as the most powerful and fastest mass-produced sedan in the world.
The 2020 Dodge lineup also features the 2020 Dodge Challenger SRT Hellcat Redeye, 2020 Dodge Challenger SRT Hellcat, the Challenger R/T Scat Pack Widebody and the 2020 Challenger R/T Scat Pack 1320. The 2020 Dodge Durango SRT, the fastest, most powerful and most capable American three-row SUV, completes the brand's performance lineup. These visceral performance models join a 2020 brand lineup that includes the Durango, Grand Caravan, Journey, Charger and Challenger. Dodge is part of the portfolio of brands offered by global automaker Fiat Chrysler Automobiles. For more information regarding FCA (NYSE: FCAU/ MTA: FCA), please visit www.fcagroup.com.