Subaru Of America, Inc. Reports June And Q2 2020 Sales

July 2, 2020 by Subaru

Best June ever: Forester

Subaru of America, Inc. today reported 53,911 vehicle sales for June 2020, a 12 percent decrease compared with record June 2019. These results reflect the impact of the COVID-19 global pandemic and the uncertainty surrounding economic recovery. Following eleven consecutive years of sales records, Subaru reported year-to-date sales of 267,110, a 21 percent decrease compared to the same period in 2019.

'Our June results are a testament to the perseverance of our retailers, who overcame difficult circumstances to achieve our sales target,' said Thomas J. Doll, President and CEO, Subaru of America, Inc. 'We place a high premium on the satisfaction of our owners resulting in loyalty to our retailer's franchise and our brand. These June results demonstrate the proven value our products provide, best delivered through our trusted retailers.'

'We are pleased to close June with strong sales in the midst of a competitive market limited by the pandemic,' said Jeff Walters, Senior Vice President of Sales. 'The Forester continued to shine in our lineup of all-star vehicles, drawing a healthy demand from car buyers looking for vehicles they can rely on when times are tough.'

The automaker also announced today that in order to provide the most consistent picture of brand performance in line with the auto industry, Subaru of America will begin reporting sales results quarterly, effective immediately. Subaru of America will release third quarter sales on or around October 1, 2020.

Carline

Jun-20

Jun-19

% Chg

Jun-20

Jun-19

% Chg

 

MTD

MTD

MTD

YTD

YTD

YTD

Forester

19,490

14,753

32.1%

85,860

86,219

-0.4%

Impreza

3,389

5,558

-39.0%

18,620

29,688

-37.3%

WRX/STI

2,170

1,864

16.4%

10,333

12,374

-16.5%

Ascent

6,079

7,014

-13.3%

31,397

40,108

-21.7%

Legacy

2,054

3,222

-36.3%

11,901

17,426

-31.7%

Outback

10,250

17,505

-41.5%

62,305

93,711

-33.5%

BRZ

238

203

17.2%

962

1,540

-37.5%

Crosstrek

10,241

11,392

-10.1%

45,732

58,459

-21.8%

TOTAL

53,911

61,511

-12.4%

267,110

339,525

-21.3%

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Photo credit: Subaru
posted on conceptcarz.com
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