Mitsubishi Motors Reports Second Quarter 2020 Sales

July 2, 2020 by Mitsubishi

FRANKLIN, Tenn. Mitsubishi Motors North America, Inc. (MMNA) today reported second-quarter 2020 sales of 12,197 vehicles, down 58 percent over the same period of 2019. Calendar year-to-date sales through the end of June totaled 47,760 vehicles, a decrease of 33 percent compared with the same period in 2019.

News and Notes

    • State and local restrictions related to the COVID-19 pandemic caused sales to be stopped in many dealerships across the country early in the quarter.  Since then, retail sales are approaching pre-COVID levels, with a decrease in available fleet sales impacting total volumes
    • Mitsubishi Motors was the highest-ranked Japanese brand, placed sixth overall, and saw the greatest year-over-year improvement in ranking in the recent J.D. Power 2020 U.S. Initial Quality Study (IQS). Additionally, the Mitsubishi Outlander Sport tied for third in Small SUV category.
    • Following last year's relocation to Franklin, Tenn., MMNA is ready to move into its permanent headquarters, once COVID-19-related restrictions ease. The state-of-the-art space and long-term lease are the most tangible demonstration of MMNA's ongoing plan to reinvigorate its presence and vehicle offerings in the U.S. marketplace.
    • Since the relocation, Mitsubishi has hired more than 140 new employee team members, with 23 joining during the mandated COVID-19 work-from-home.
    • Nearly all Mitsubishi dealerships are currently open for business, and safely operating according to federal, state and local guidelines, though new state-by-state COVID cases may affect that.
    • Mitsubishi support to dealer partners and customers amid the COVID-19 crisis includes reimbursing for 100 percent of dealers' COVID-19-related supplies and support expenses; developing remote, low and no-contact sales and service procedures and ramping up customer service efforts to support online sales.
    • This is the first Mitsubishi Motors quarterly sales report. Third quarter sales, July through September, will be reported on October 1, 2020.
 

Q2

YTD

 

2020

2019

2020

2019

Mirage

3,807

6,659

8,453

12,901

Outlander Sport

4,208

6,311

16,785

18,768

Outlander

2,735

11,849

15,544

25,589

Outlander PHEV

285

617

632

1,248

Eclipse Cross

1,162

3,594

6,346

12,591

TOTALS

12,197

29,030

47,760

71,097

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Photo credit: Mitsubishi
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