More Doors Opening: Caterham Adds Krazy Horse To UK Retailer Network
October 8, 2020 by Caterham Cars
• Sports car manufacturer appoints Krazy Horse in Bury St Edmunds as a new retailer
•First time Caterham has brought on a retailer that sells motorcycles
•Caterham Seven will sit alongside other famed manufacturers including Morgan, Dodge and Indian Motorcycle
•Caterham Krazy Horse Demo Day set to take place on October 24th, by appointment only
Iconic British sports car maker, Caterham, is expanding its UK offering after adding a new retailer to its growing network.
Krazy Horse, based in Bury St Edmunds, Suffolk, is the first retailer Caterham has partnered with that sells motorbikes and cars and dubs itself a destination for petrolheads, two wheels or four.
Krazy Horse will sell the full UK range of Caterham's lightweight sports cars, from the retro-inspired Super Seven 1600, up to the fire breathing 620. It will also offer a range of aftersales products including service, warranty and parts support.
The Seven will take pride of place in the showroom alongside several other heralded car and bike manufactures such as Morgan, Indian Motorcycle and Dodge.
Krazy Horse's appointment brings the number of retailers in Caterham's UK network to five and increases its geographic coverage to satisfy growing customer demand for the brand.
While the retailer is already stocking Caterham products, a Caterham Krazy Horse Demo Day is planned for October 24th, with attendance by appointment only and made by phoning 01284 749645, in light of the current pandemic.
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'It's also hugely satisfying that despite there being so much uncertainty in the world we're expanding our offering to UK customers. Hopefully, that means more Brits in the East of England will get to experience the unrivaled fun and thrills driving a Seven can bring.'
Paul Beamish, owner and MD of Krazy Horse: added: 'I am thrilled to add another iconic brand to the Krazy Horse stable. Having been a fan of the Seven since a child, with its back-to-basic thrills and out-and-out performance credentials, it slots into the Krazy Horse offering perfectly.'
Krazy Horse was started by Paul Beamish as a hobby when he couldn't get the bike parts he needed locally. Since opening in 1996 it has grown to a four-retailer strong business with premises in London and Oxfordshire in addition to the Suffolk sites.
Graham Macdonald, Chief Executive Officer at Caterham, said: 'Not only is this the first time we've had a retailer selling our products in the East of England, but it's also the first time our cars have been sold alongside motorbikes. For us, that's a really exciting opportunity given there are many synergies between owning a Seven and a motorbike.