- • Hyundai's Global Brand Value rose 1 percent year-on-year to $14.3 billion, ranking fifth among global automotive brands and 36th overall
• Hyundai ranked fifth among automotive brands for the first time since 2005, being the only automotive brand on this year's list with rising brand value amid COVID-19
• Launch of dedicated EV lineup brand IONIQ, investments in future mobility and brand, quick market response via online sales channels and social contribution activities strengthen company's brand power
Hyundai Motor's investment in hydrogen fuel cell technology has also bolstered its position in the rapidly changing transportation sector. The company recently delivered the first seven units of the world's first mass-produced fuel cell electric heavy-duty truck to customers in Switzerland, with a total of 50 hitting the roads there this year. Production capacity for fuel-cell trucks will reach 2,000 units per year by 2021 to support its expansion into Europe, the U.S. and China as demand for clean mobility grows.
Ranking | Brand | Brand Value (in $100,000 unit) | 2020 | 2019 | ||
Compared to 2019 | Overall Ranking | Overall Ranking | Ranking among Automakers | |||
1 | Toyota | 515.95 | -8% | 7 | 7 | 1 |
2 | Mercedes-Benz | 492.68 | -3% | 8 | 8 | 2 |
3 | BMW | 397.56 | -4% | 11 | 11 | 3 |
4 | Honda | 216.94 | -11% | 20 | 21 | 4 |
5 | Hyundai | 142.95 | 1% | 36 | 36 | 6 |
6 | Tesla | 127.85 | N/A | 40 | N/A | N/A |
7 | Ford | 125.68 | -12% | 42 | 35 | 5 |
8 | Audi | 124.28 | -2% | 44 | 42 | 8 |
9 | Volkswagen | 122.67 | -5% | 55 | 41 | 7 |
10 | Porsche | 113.01 | -3% | 59 | 52 | 9 |
11 | Nissan | 105.53 | -8% | 59 | 52 | 10 |
12 | Ferrari | 63.79 | -1% | 79 | 77 | 11 |
13 | Kia | 58.30 | -9% | 86 | 78 | 12 |
14 | Land Rover | 50.77 | -13% | 93 | 85 | 13 |
15 | Mini | 49.65 | -10% | 95 | 90 | 14 |
posted on conceptcarz.com