Citroën UK appoints Charles Martin as new Sales Director
December 1, 2020 by Citroën• Charles Martin to assume new role on Monday 4 January 2021. •Martin previously worked as Director of Aftersales Operations for Groupe PSA UK and has been with Groupe PSA UK since 2003. •Martin responsible for delivering success via the 'Citroën Advance UK' plan, with a focus on increasing the brand's sales and market share in the UK. Citroën has appointed Charles Martin its new UK Sales Director. He will assume his new role on 4 January 2021. Martin previously worked as Director of Aftersales Operations for Groupe PSA UK, overseeing aftersales activities across Peugeot, Citroën, DS Automobiles and Vauxhall. Martin has been part of the Groupe PSA UK family since 2003 when he joined Citroën UK as an Aftersales Commercial Manager. An experienced automotive professional, Martin has held a number of sales roles during his career, including time as Sales Manager with Robins & Day and at an independent retailer. In his new position, Martin will be responsible for growing Citroën UK's sales volumes and market share as it embarks on its recently-announced 'Citroën Advance UK' mid-term plan, which includes a new 'Fair Pricing' policy, increased focus on online sales via the Citroën Store, improving residual values across all models and improved collaboration with its network partners. Eurig Druce, Citroën UK's Managing Director, said: 'I'd like to welcome Charles to his new role here in Team Citroën. Charles has been with Groupe PSA UK for nearly two decades and he has a proven commercial pedigree. We are embarking on an exciting period here in the UK with the launch of our Citroen Advance Plan and I am confident Charles make a significant contribution to the success of this potentially game-changing initiative for the UK business. I wish him the very best in his new role.'
