Mitsubishi Motors continues growth and investment across U.S. dealer network

April 15, 2021 by Mitsubishi

FRANKLIN, Tenn. – As Mitsubishi Motors North America, Inc. (MMNA) continues into a successful 2021, filled with new product launches and anticipated sales growth, the company today announced the addition of 10 new dealer partners to its U.S. network and continued investment in upgraded retail facilities.

MMNA is excited to welcome the following new dealers to the Mitsubishi Motors dealer network:

•Auto World Mitsubishi in Bedford, Ohio

•Crossroads Mitsubishi-Lumberton in Lumberton, North Carolina

•Foundation 45 Mitsubishi in Houston, Texas

•KDK Mitsubishi in Brunswick, Ohio

•Nielsen Mitsubishi in Rockaway, New Jersey

•Redondo Mitsubishi in Redondo Beach, California

•Route 17 Mitsubishi in Ramsey, New Jersey

•South Shore Mitsubishi in Freeport, New York

•Team Mitsubishi – Hartford in Hartford, Connecticut

•Jim Shorkey Mitsubishi-Youngstown in Youngstown, Ohio

Additionally, MMNA marked the completion of construction on Arrotta's Mitsubishi, located in Spokane, Washington. The facility underwent an extensive renovation under the brand's corporate Visual Identity Program to improve sales and customer service environments while also aligning Arrotta's with a new era of Mitsubishi Motors' retail experience.

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The Visual Identity Program enhances the customer shopping experience with a high-quality retail environment, working in concert with the brand's 'Drive your Ambition' brand message to engage and inspire customers across all Mitsubishi retail stores. The main color palette is cool and muted, black and gray, with red accents that match Mitsubishi Motors' brand colors. The Visual Identity Program ensures clean branding throughout the showroom and service waiting areas to tell a consistent, upscale brand story.

'We continue to invest in and improve every aspect of the vehicle shopping experience with our dealer partners, and we are thrilled to have 10 new partners join the Mitsubishi Motors brand,' said Mark Chaffin, Chief Operating Officer, MMNA. '2021 is a pivotal year for Mitsubishi Motors, with one all-new and three substantially revised vehicles that are now arriving in dealer showrooms. New or long-standing, it's an exciting time to be a Mitsubishi dealer, and we're looking forward to working together with all of our dealer partners to make the most of this opportunity for mutual success.'

These newly opened and remodeled retail facilities across the U.S. are the latest step in the ongoing plan to rejuvenate every aspect of Mitsubishi Motors and its operations in the U.S., from corporate leadership to dealer partners to each touchpoint in a customer's relationship with their vehicle.

About Mitsubishi Motors North America, Inc.

Through a network of approximately 330 dealer partners across the United States, Mitsubishi Motors North America, Inc., (MMNA) is responsible for the sales, marketing and customer service of Mitsubishi Motors vehicles in the U.S. MMNA was the top-ranked Japanese brand in the J.D. Power 2020 Initial Quality study, ranking sixth overall and experiencing the greatest year-over-year improvement of any brand.

With headquarters in Franklin, Tennessee, and corporate operations in California, Georgia, Michigan, New Jersey, Texas, Florida and Virginia, MMNA directly and indirectly employs more than 8,000 people across the United States.