• The Crossover SUV won the accolade after impressing the 50-strong international judging panel
•The CUPRA Formentor came out on top thanks to its ability to mix the needs of the everyday with the passion and emotion of a performance vehicle
The CUPRA Formentor has continued its success by winning the Red Dot Award for Product Design 2021.
The Formentor has already exceeded all expectations by finishing on the podium in this year's Car of The Year award – a great achievement, given that the CUPRA brand is only three years old.
Taking home the Red Dot Award is another sign that CUPRA and, specifically, the Formentor, offers a unique proposition in the segment and is huge recognition for the whole CUPRA design team.
The Red Dot Award for Product Design highlights outstanding design quality and is presented to the product considered the year's best, whether for aesthetic appeal, function or smart innovations.
The CUPRA Formentor delivers technical innovation, outstanding safety features, affordability and has spearheaded the introduction of electrification for the CUPRA brand.
Underpinned by the MQB EVO platform, combined with the Crossover SUV body-style, it combines the sportiness and dynamism of a hatchback with the practicality, comfort and roominess of an SUV.
The Red Dot Jury is made up of 50 international experts who test, discuss and appraise each entry individually.
The award's evaluation process is based on a variety of criteria, with each juror offering a different area of expertise. The judging criteria includes topics such as the degree of innovation, functionality, ergonomics, symbolic and emotional content and ecological compatibility.
The CUPRA Formentor came out on top thanks to its ability to mix the needs of the everyday with the passion and emotion of a high-performance vehicle.
The groundbreaking CUPRA is predicted to double its sales in Europe in the next five years, making it an incredibly important part of the brand's future. Winning the Red Dot Award for Product Design is another milestone in the vehicle's journey.
Photo credit: CUPRA
posted on conceptcarz.com
•Winning the Red Dot Award for Product Design is another milestone in the CUPRA Formentor's journey
'The Red Dot Award for Product Design is a true recognition of the distinctive design language of the CUPRA Formentor. At CUPRA, we create cars that some people love and not necessarily cars that everybody likes,' said Wayne Griffiths, President of CUPRA and SEAT. 'This important award reinforces the fantastic work the CUPRA design team is doing.'
posted on conceptcarz.com
