One million and counting: SEAT hits sales landmark

December 2, 2021 by SEAT

• SEAT has registered its landmark one million vehicles in the UK

•Milestone car is a Leon e-HYBRID (plug-in hybrid) registered by Pulman SEAT

•SEAT has exported cars to the UK since September 1985

SEAT has reached a new milestone in the UK, the sale of one million vehicles.

The millionth car, a SEAT Leon e-HYBRID, was registered by Pulman SEAT (based in Southwick, Sunderland) and sold to a private customer.

The UK is SEAT's third largest market, after Spain and Germany, and it has exported cars here since September 1985. The first models were the first-generation SEAT Ibiza and the Malaga saloon, with both models initially achieving a combined first year sales total of 405.

By comparison, SEAT sold 68,800 vehicles in 2019, a new UK record for the brand, and was one of the fastest growing major automotive manufacturers in the country. To date in 2021, SEAT sales have already passed 40,000, close to surpassing the full-year 2020 COVID-effected figures.

The introduction of the CUPRA brand in 2019 and the MÓ eco-mobility brand in 2021 has further quickened the pace at which the SEAT brand has increased sales and electrified its line-up.

As of today, SEAT has plug-in hybrid models of the Leon and Tarraco, CUPRA has plug-in variants of the Leon and Formentor, as well as the all-electric Born, while the MÓ eScooter 125 is an all-electric scooter, ideal for traversing the city efficiently and cleanly.

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Richard Harrison, Managing Director of SEAT UK said: 'The UK is one of SEAT's largest and most significant international markets. This is a tremendous milestone and comes at a time when SEAT offers its most diverse range of vehicles yet. Our SUV family – Arona, Ateca and Tarraco – have sold extremely well within the UK, while legacy models – Ibiza and Leon – continue their longstanding popularity.

'It's fitting that the one millionth car is a Leon e-HYBRID as it symbolises SEAT's journey towards electrified powertrains. With a range of petrol, diesel, plug-in hybrid and fully electric powertrains, and six models to choose from, all our UK customers can easily find a SEAT to suit their needs.'

Launched in 2020, the SEAT Leon e-HYBRID is available as both an estate and five-door hatchback across FR, FR Sport, Xcellence and Xcellence Lux trim levels. It pairs a 1.4-litre TSI petrol engine with an electric motor and six-speed DSG-auto transmission, producing a combined power output of 204PS and a combined fuel consumption of up to 235.4mpg (WLTP).

For more information on the full SEAT range, visit https://www.seat.co.uk/.