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Chrysler to Unveil Airflow Concept at CES 2022

Chrysler will be unveiling the Airflow Concept at CES 2022 in Las Vegas on January 5, 2022. It is expected to be a roadmap for building on the iconic brand's 96-years-plus reputation for innovative engineering, groundbreaking style, and affordable luxury.

Little is known about the vehicle at the moment except that its name will be the 'Airflow Concept' and that its platform is electric. Chrysler, and its sister company, DeSoto, used the 'Airflow' name for a line of vehicles from 1934 to 1937. The Airflow was a dismal failure as consumers did not agree with its futuristic styling and radical wind-cheating design. It holds the distinction of being the first full-size American production car to use streamlining, with its design fine-tuned through the use of wind tunnel testing. It used unibody construction which reduced weight and increased structural rigidity, achieved exceptional weight distribution with 54 percent being distributed over the front wheels, and closer to 50:50 with passengers.

The world was not ready for the original Chrysler Airflow and ultimately deemed a commercial failure due to a lack of market acceptance. With Chrysler's revival of the 'Airflow' name, is this a bad omen? We think not! Rather, it is a perfect name as the original Airflow was far beyond its time, completely different than nearly every vehicle on the road at the time, and endowed with forward-thinking mechanical underpinnings. Whether a production 'Airflow' will meet with market success, however, is anyone's guess.

Photo credit: Dan Vaughan
posted on conceptcarz.com

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