SsangYong Hereford sponsors Hereford Racecourse

January 17, 2022 by SsangYong

HEREFORD – SsangYong Hereford is delighted to announce its partnership with Hereford Racecourse. The SsangYong dealership, which is located on Kings Acre Road in Hereford, is set to supply the racecourse with a suite of vehicles for its meetings in 2022. The vehicles will be utilised to transport the official race starters to the start of each race, as well as providing the support vehicles to the carry doctors that provide essential medical care at the side of the racecourse during a race meeting.

Dave Peachey, managing director at SsangYong Hereford said; 'Brand awareness is at the heart of horse racing's appeal, where races command TV coverage and there are a number of race days featured on free-to-air coverage in Britain. We want SsangYong to be at the heart of Hereford races - it's about building a relationship between two businesses, utilising a wealth of experience and ensuring our brand is at the forefront of people's hearts and minds in our local area.'

Hereford racecourse jumps between January and April and so are already in the midst of a very busy season. Rebecca Davies, executive director & clerk of the course, said, 'We are thrilled to be partnering with SsangYong Hereford, its support with vehicles is vital to the racing operation, and we are excited to be working with the SsangYong team moving forwards. The vehicles all look fabulous too.'