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Subaru of America, Inc. reports November 2022 sales: Increase of 51.7 percent over November 2021

December 5, 2022 by Subaru

Automaker Reports First Sales of All-Electric Subaru Solterra  

Subaru of America, Inc. (SOA) today reported 50,138 vehicle sales for November 2022, a 51.7 percent increase compared with November 2021 (33,045). The automaker also reported year-to-date sales of 499,821, a 6.2 percent decrease compared with the same period in 2021.

'We are excited to enter the final month of the year with another month of strong sales despite ongoing supply chain challenges, and we thank our retailers for continuing to demonstrate the highest level of sales efficiency and unparalleled customer service,' said Thomas J. Doll, President and CEO, Subaru of America, Inc. 'We are also proud to again be closing out the year with our annual Subaru Share the Love® Event – now in its 15th year. From Thursday, November 17, 2022, through Tuesday, January 3, 2023, Subaru will donate $250 to the purchaser's choice of charity, letting car buyers give back to the organizations that mean the most to them*.'

 

In November, Outback was the top performer by volume with 15,069 sales and a 44.2 percent increase compared with the same period in 2021. The Forester saw a 147.7 percent increase compared to November 2021, while the Crosstrek increased by 101 percent and the Legacy posted a 110.9 percent increase. Year to date, the Ascent posted a 5.3 percent increase, while the BRZ posted an increase of 141.4 percent. SOA also reported the first sales of the all-electric SUV, the Subaru Solterra, totaling 94 vehicles for the month.

'This month we exceeded November 2021 sales by a wide margin, and we had our first customer deliveries of our all-new EV, Solterra,' said Jeff Walters, Senior Vice President of Sales. 'We also debuted the all-new 2024 Subaru Impreza at the LA Auto Show, complete with a sporty new design, enhanced safety features and updated technology, giving those in the market for a new vehicle something to look forward to this spring.'

 

CarlineNov-22Nov-21% ChgNov-22Nov-21% Chg
 MTDMTDMTDYTDYTDYTD
Ascent5,6735,6280.8%56,72453,8925.6%
BRZ312505-38.2%3,0201,251141.4%
Crosstrek12,6726,314100.7%141,651117,97220.1%
Forester9,2113,719147.7%100,570140,793-28.6%
Impreza2,8614,300-33.5%28,35130,635-7.5%
Legacy2,1661,027110.9%20,48021,037-2.7%
Outback15,06910,45444.2%132,465141,980-6.7%
Solterra94N/AN/A94N/AN/A
WRX/STI2,0801,09889.4%16,46625,104-34.4%
TOTAL50,13833,04551.7%499,821532,664-6.2%

As year-end approaches, the Subaru Share the Love® Event returns for its 15th consecutive year. The philanthropic event runs from November 17, 2022, through January 3, 2023, at more than 630 retailers nationwide. Subaru of America will donate $250 for every new Subaru vehicle purchased or leased to the customer's choice of returning national charity beneficiaries, The American Society for the Prevention of Cruelty to Animals® (ASPCA®), Make-A-Wish®, Meals on Wheels America® and the National Park Foundation™ or a hometown charity selected by participating Subaru retailers.* In the program's milestone year, Subaru and its retailers hope to exceed a grand total of $250 million donated to charities since the Subaru Share the Love Event started in 2008.

 

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