Subaru (UK) Ltd appoints Lorraine Bishton as Managing Director
January 23, 2024 by SubaruSubaru (UK) Ltd has announced the appointment of Lorraine Bishton as its Managing Director, effective January 1, 2024. Bishton, who has been named three times in the biennial AutoCar Top 100 British Women in the Global Car Industry, started her automotive career with Ford's credit division before moving to Jaguar Land Rover, holding senior positions in sales strategy and analysis before moving to McLaren Special Operations where she held the position of Sales & Marketing Director. Discussing her new role, Lorraine Bishton commented, 'Subaru is a brand not only with a great history and heritage but also an exciting future. This is a very important phase for Subaru as it continues its transition towards an electrified future, and I feel privileged to take the reigns as the new Managing Director.' William Brown, Managing Director of International Motors Ltd said 'We are thrilled to have Lorraine on board and heading our Subaru operation in the UK. 2023 was a year of growth for the brand and we are looking to continue this progress in 2024 and beyond. Lorraine's appointment comes at a pivotal time, as Subaru launch the new Crosstrek model and continues its momentum towards electrification with the all-electric Subaru Solterra and more models in the future.' Operated by International Motors Ltd (IML), which also manages other automotive brands including Isuzu UK and GWM Ora, Subaru (UK) Ltd is headquartered in Birmingham, West Midlands, with 65 dealers across its UK network. Pat Ryan, former Subaru (UK) Ltd Managing Director has taken up a new position within the International Motors Group.
