WeatherTech Raceway Laguna Seca Launches 'Then & Now' Series and Social Media Content Featuring 50 Years of Historic Racing
by WeatherTech Raceway Laguna Seca
January 26, 2024
WeatherTech Raceway Laguna Seca proudly announces the launch of an exciting new feature series titled 'Then & Now,' dedicated to exploring the rich stories, news, facts, and photos that encapsulate the 50-year history of historic races. This series is set to be a captivating journey through time, celebrating the evolution of the Rolex Monterey Motorsports Reunion from its inception in 1974 as the Monterey Historic Automobile Races.
The 'Then & Now' series will aim to encapsulate all that makes historic racing events what they are today including run groups, iconic cars and drivers, and fan activities that have defined this remarkable event over the years. From the early days of the Monterey Historics to the present-day Rolex Monterey Motorsports Reunion, the series aims to provide a comprehensive look at the transformation and growth of historic racing.
In addition to celebrating the event itself, 'Then & Now' will explore the evolution of the surrounding landscape, including the transformation of Monterey Car Week as we now know it in the last 50 years and the role of the historic race event in its growth. The series will also take a broader look at what it means to be a historic race event with a peek at other world-renowned historic race events. It aims to capture not only the excitement on the track but also the broader impact of historic racing on the automotive community and enthusiasts worldwide.
'As historic racing provides an opportunity for attendees to journey through time, our 'Then & Now' series seeks to do the same by revisiting the remarkable 50-year history of the Rolex Monterey Motorsports Reunion, and paying tribute to all that has been influenced by it,' said Alicia Busa, Communications Manager at WeatherTech Raceway Laguna Seca. 'We invite fans, participants, and enthusiasts to join us in this nostalgic celebration, building anticipation for the grand festivities scheduled for August 14-17 this year.'
In addition to the new feature, the iconic track's social media accounts will also be celebrating the long history and iconic moments from this significant event. In November the track's social media accounts announced the Rolex Monterey Motorsport Reunion playlist on WeatherTech Raceway's YouTube channel and have been releasing some incredible interviews from 2023, including big names such as Adrian Newey, Patrick Long, and Dario Franchitti with more to come.
Equally entertaining and informative, digital media accounts will showcase the past 29 marques each week right up until the Pre-Reunion. The posts will highlight each OEM, some of whom are no longer in production, what years they were featured and share some cool photos and stories across Facebook and Instagram.
Stay tuned as the 'Then & Now' series unfolds by signing up for the Corkscrew Newsletter or visiting the News section of WeatherTech Raceway's website. Follow along on the track's social media for even more content including videos and photos. For more information and updates, please visit WeatherTechRaceway.com. Tickets, VIP hospitality packages and camping can be reserved on the ticketing page or by calling 831-242-8200.
Photo credit: Dan Vaughan / conceptcarz.com posted on conceptcarz.com
