BMW of North America Returns as Official Premium Automotive Partner of the BNP Paribas Open

March 13, 2024 by BMW

• 2024 Event Marks Second Year Partnering with One of World's Most Prestigious Tennis Tournaments.

•On-Site Activation to Showcase All-New, 100% Electric BMW i5 Sedan and the Range-Topping Plug In Hybrid Electric BMW XM Label Sports Activity Vehicle.

BMW of North America returns as the official premium automotive partner for the BNP Paribas Open, the company announced today. The event is underway at the Indian Wells Tennis Garden in Indian Wells, California with the final matches scheduled for Sunday, March 17. Over two weeks, top ATP and WTA Tour players are facing-off in one of the world's most prestigious tennis events.

As the official premium automotive partner of the event, BMW will showcase its growing lineup of electric and plug-in hybrid electric vehicles including the all new, fully electric BMW i5 and 738-horsepower plug in hybrid electric BMW XM Label. Tennis fans will also have the opportunity to experience the thrill of the BMW M4 GT4 racecar in a simulator on site or sign up for a live track day session at the BMW Performance Center West in nearby Thermal, CA where they can get behind the wheel for real and learn how to drive like the professionals.

For attendees looking to put their tennis skills to the test, BMW will once again offer a daily speed serve contest in the fan zone area. Prizes will be awarded for the fastest serve of the day throughout the tournament. A variety of premium hospitality and parking options, including complimentary preferred parking for BMW owners will also be available for select BMW customers in attendance.

'Each year the BNP Paribas Open hosts the top performers in the sport and creates an incredible premium experience for fans in the tennis paradise of Indian Wells,' said Marcus Casey, Chief Marketing Officer, BMW of North America. 'It is against this backdrop, and with the shared values of performance, luxury, and attention to detail, that BMW is proud to present our latest electric vehicle line up and support the 2024 BNP Paribas open.'

Highly regarded by players and fans alike, the annual two-week event has been named ATP Tour Masters 1000 Tournament of the Year, and WTA 1000 Tournament of the Year, a record-setting nine consecutive times.