- All-time sales record for Forester
- Q1 2024 sales up 6.7 percent
- 20 consecutive months of yearly month-over-month growth
- Best-ever March for Crosstrek
Subaru of America, Inc. (SOA) today reported 61,297 vehicle sales for March 2024, a 15.2 percent increase compared with March 2023 (53,213). SOA also reported year-to-date sales of 152,996, a 6.7 percent increase compared to Q1 2023. March marked the 20th consecutive month of month-over-month sales increases for the automaker.
'Thanks to our retailers' dedication to being 'More Than a Car Dealer' we've reached our 20th month of consecutive sales increases, all while upholding our collective commitment to the Subaru Love Promise®. Our vision to show love and respect to all people at every interaction sets the standard for what customers expect. Just as our vehicles have continued to set the standard for safety, reliability, and adventure-ready capabilities.'
In March, Forester achieved its best sales month of all time with 21,045 vehicles sold, a 105 percent increase compared to March 2023. Crosstrek also continued to have a strong showing, achieving its best March ever with 14,527 vehicle sales. Outback sales followed closely behind, with 13,501 vehicles sold.
Troy Poston, Senior Vice President of Sales, Subaru of America, Inc.: 'Car buyers preparing for warmer days and outdoor adventures have been enthusiastic about our wide range of vehicles, including Wilderness models which highlight additional capabilities alongside the safety standards Subaru vehicles are known for. Forester, which comes available in Wilderness trim, achieved its best sales month of all time, a testament to its continued popularity in a competitive segment.'
| Carline | March-24 | March-23 | % Chg | March-24 | March-23 | % Chg |
| | MTD | MTD | MTD | YTD | YTD | YTD |
| Ascent | 5,174 | 5,794 | -10.7% | 12,683 | 14,782 | -14.2% |
| BRZ | 273 | 285 | -4.2% | 766 | 985 | -22.2% |
| Crosstrek | 14,527 | 14,040 | 3.5% | 38,405 | 41,562 | -7.6% |
| Forester | 21,045 | 10,264 | 105% | 48,546 | 30,408 | 59.7% |
| Impreza | 2,836 | 3,802 | -25.4% | 7,434 | 8,844 | -15.9% |
| Legacy | 1,658 | 2,265 | -26.8% | 4,398 | 5,061 | -13.1% |
| Outback | 13,501 | 13,245 | 1.9% | 35,213 | 32,769 | 7.5% |
| Solterra | 446 | 513 | -13.1% | 1,147 | 1,359 | -15.6% |
| WRX | 1,837 | 3,005 | -38.9% | 4,404 | 7,609 | -42.1% |
| TOTAL | 61,297 | 53,213 | 15.2% | 152,996 | 143,379 | 6.7% |
Photo credit: Subaru
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