Tire Rack and WeatherTech Raceway Laguna Seca Ink New Circuit and Race Sponsorships

April 30, 2025 by WeatherTech Raceway Laguna Seca

WeatherTech Raceway Laguna Seca today announced two significant sponsorships with consumer-direct retailer Tire Rack. The multi-year agreement includes naming rights sponsorship of the raceway's iconic 'Tire Bridge' between turns three and four and title sponsorship of the TireRack.com Monterey Sportscar Championship weekend to be held May 9–11.

Helping upgrade and refresh the circuit's famous pedestrian bridge is part of a major new agreement between Tire Rack and Friends of Laguna Seca, the nonprofit entity that manages the raceway via a long-term agreement with the County of Monterey. The newly refurbished bridge, which features prominent Tire Rack branding, is part of the track's multi-year plan to enhance operational performance and develop new experiences and services for guests, motorsports series, and partners.

'We are proud to partner with Tire Rack for a long-term relationship and as a key corporate ally in executing our improvement plans, starting with our world famous Tire Bridge,' said Friends of Laguna Seca CEO Lauri Eberhart. 'Upgrading the fan experience and continuing to deliver incredible on-track moments are our shared goals and we're excited to work with such a highly regarded brand that is also a fan favorite among our guests.'

Tire Rack has been an associate sponsor for Team Penske in the NTT INDYCAR SERIES since 2022. The series returns to Monterey this summer for the INDYCAR Grand Prix of Monterey, July 25-27. Tire Rack also maintains a nationwide footprint across multiple forms of professional and amateur motorsports, fueling the tire, wheel, and suspension needs of this important automotive enthusiast audience.

Tire Rack is America's largest independent tire tester and consumer-direct source for tires, wheels, and performance accessories. The South Bend, Ind.-based company offers an easy online purchasing experience, extremely competitive pricing, and convenient installation through its wide network of authorized installers or brings installation directly to shoppers through its Tire Rack Mobile Tire Installation program.

'The culture of automotive enthusiasts at Laguna Seca is strong and authentic,' said Woody Rogers, Tire Rack senior vice president, Marketing. 'The famous bridge is symbolic of our core business, and is a great fit for our brand. We're well known among motorsports fans and driving enthusiasts, as well as thousands of consumers who rely on our independent tire testing results and advice, always a free resource for Tire Rack shoppers.