CHRYSLER BRAND EDUCATES FAMILIES ON BULLYING PREVENTION THROUGH 'DRIVE FOR THE KIDS' PROGRAM

March 11, 2014 by Chrysler

◾Robert F. Kennedy Center for Justice and Human Rights bullying prevention materials offered at Drive for the Kids® events

March 11, 2014 , Auburn Hills, Mich. - In 2014, the Chrysler brand will continue its support of the Robert F. Kennedy Center for Justice and Human Rights' bullying prevention initiative – RFK Project SEATBELT throughout and beyond the school year. The Chrysler brand has employed its local dealerships to support the measure during Drive for the Kids® fundraisers at area schools. The Chrysler brand Drive for the Kids program partners Chrysler Group dealerships with area schools and utilizes current model Town and Country minivans to help raise money for school programs in need of funding, as part of the brand's commitment to student enrichment and offering consumers a convenient, low pressure way to engage with new Chrysler brand product.

'The Chrysler brand is committed to applying its resources to help build strong and safe communities through great partnerships with organizations such as the Robert F. Kennedy Center for Justice and Human Rights and its bullying prevention initiative,' said Al Gardner, President and CEO - Chrysler Brand, Chrysler Group LLC. 'As part of our Drive for the Kids programs throughout 2014, we will continue to distribute free information about this important issue in a space where the topic is vital to the audience, including leaders in the school system, families and children.'

All schools participating in the Drive for the Kids program receive a kit from RFK Project SEATBELT with bullying prevention materials to share with their students and parents, and the Town & Country vehicles will play a video speaking to bullying prevention on its in-car video monitor during the drives. More information about the Chrysler brand's support of the RFK Project SEATBELT bullying prevention initiative that began in 2013, can be found at www.projectseatbelt.org and Chrysler brand's Facebook Page/Drive for Kids Tab.

Since its inception, the national Drive for the Kids program has raised millions for education through test drives of the latest model Chrysler Town & Country minivan. With schools participating nationwide, the top five schools from designated regions with the most test drives at their individual Drive for the Kids events, taking place now through the end of 2014, will each receive $5,000 through the Chrysler brand initiative.

About Drive for the Kids

Chrysler brand has long been committed to enriching the lives of students across America. Since 1993, the Chrysler brand and its dealers have worked with parents and educators in communities across the nation contributing over $5 million directly to local schools for student needs. Participating schools receive a $10 contribution from Chrysler brand on behalf of everyone who takes a brief test drive in a Town & Country minivan— the highest-ranking minivan in the 2013 J.D. Power U.S. Initial Quality StudySM—or another Chrysler brand vehicle available for test drive on the day of a test drive event. From playgrounds and field trips to reading programs and new computers, the Chrysler brand is proud of this tradition of community involvement.

About RFK Project SEATBELT

RFK Project SEATBELT (Safe Environments Achieved Through Bullying prevention, Engagement, Leadership & Teaching respect; projectseatbelt.org) is the bullying prevention initiative of the Robert F. Kennedy Center for Justice and Human Rights. In partnership with the Making Caring Common project at the Harvard Graduate School of Education and the Safe School Certification Program in Iowa, the initiative provides accessible, evidence-based resources to prevent bullying for parents, educators, and community members. The name SEATBELT, along with being an acronym, is a response to those who say bullying is an ingrained behavior that is unlikely to change, and a reference to the profound shift over the last few decades that has made putting on a seat belt in a car an automatic behavior, where once it was considered optional. The initiative launched online in June 2013 at www.projectseatbelt.org.

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About Chrysler Brand

The Chrysler brand has delighted customers with distinctive designs, craftsmanship, intuitive innovation and technology – all at an extraordinary value – since the company was founded in 1926.

Whether it is the groundbreaking, bold design of the Chrysler 300, the sleek elegant styling of the Chrysler 200 Convertible, or the family room on wheels functionality of the Chrysler Town & Country, Chrysler brand vehicles reward the passion, creativity and sense of accomplishment of its owners. Beyond just exceptionally designed vehicles, the Chrysler brand has incorporated thoughtful features into all of its products, such as the Stow 'n seating and storage system on the Chrysler Town & Country, the fuel-saving Fuel Saver Technology in the Chrysler 300 and Uconnect phone utilizing Bluetooth technology on the Chrysler 200 and Chrysler 200 Convertible.

The world-class interior of the Chrysler Town & Country minivan is beautifully crafted with high-quality materials that are soft to the touch, and offers tech-savvy entertainment features and smart storage and seating options including Stow 'n seating with one-touch fold-down function, dual DVD entertainment system, navigation and SIRIUSXM satellite radio with Travel Link making the Chrysler Town & Country the ultimate family vehicle. A 3.6-liter Pentastar V-6 engine is s 10 Best and produces a best-in-class 283 horsepower and is mated to a six-speed automatic transmission with a fuel economizer mode. Town & Country achieves 17 miles per gallon in the city, 25 on the highway.

The Chrysler brand's succession of innovative product introductions continues to solidify the brand's standing as the leader in design, engineering and value. The premium for the Chrysler brand is in the product, not the price.