McLAREN AUTOMOTIVE TO STRENGTHEN EUROPEAN RETAILER NETWORK WITH McLAREN ASCOT
June 12, 2014 by McLaren Automotive Inc. North America
◾Fifth UK retailer marks the 20th European location for the brand
◾State-of-the-art facility will be the largest dedicated McLaren retailer in the UK
◾Prominent retail location becomes the Jardine Motors Group's second dedicated McLaren site
Jun 12, 2014 -- British manufacturer McLaren Automotive has announced plans to further strengthen its expanding retail network with the appointment of McLaren Ascot, which will become the brand's 20th European location. A state-of-the-art facility, located in the royal town in Berkshire will become the largest dedicated McLaren retailer in the UK, offering the full range of models, including the 650S Coupe and 650S Spider.
Located only a short distance from the company's McLaren Technology Centre (MTC) headquarters in Surrey, adjacent to the mainline rail link in the town, the newly-built McLaren Ascot facility will include an eight car showroom, a dedicated service centre and the largest selection of McLaren Qualified pre-owned models in the world.
This latest addition to the retail network will be operated by Lancaster part of Jardine Motors Group, the firm's second McLaren retailer, having run McLaren's flagship site in One Hyde Park, London since the launch of the brand in June 2011.
David Brimson, European Director for McLaren Automotive : 'The UK market is key to the growth of the McLaren brand as we continue to strengthen the network, and this is shown by confirmation of McLaren Ascot so soon after announcing our entry into Scotland with McLaren Glasgow. Jardine Motors Group has proved a valuable retail partner in establishing the brand over the past three years, and McLaren Ascot will provide an important second hub for the brand in the south of England.
Mark Herbert, CEO of Jardine Motors Group added: 'It is amazing to think McLaren Automotive only launched three years ago, and the journey the company has been on since then, with the 12C, the McLaren P1™and now with the 650S. It is a really exciting time to be involved with the brand, and there are some really great products in the pipeline. The addition of McLaren Ascot will be another jewel in the company's retail network, complementing McLaren London at One Hyde Park to fully service the needs of customers in the south east of England.'
Work on the new showroom will commence in the coming weeks, and the doors to McLaren Ascot will open before the end of 2014, marking the fifth retailer in the UK for the brand. The site joins London, Manchester, Birmingham and the recently announced McLaren Glasgow.
Trending News• PVGP Welcomes The Historic Stock Car Racing Association To 2024 Historics At Pitt Race
• Bonhams|Cars Presents An Unmissable Grid For Its Inaugural Miami Auction At The Formula 1 Crypto.Com Miami Grand Prix
• Carlisle Auctions Concludes First Auction of 2024 – Sells More than 50% of Consignments
• RM Sotheby's Announces Further Incredible Competiton And Rally Greats Coming To Monaco On 10 And 11 May
• BONHAMS|CARS SPRING STAFFORD MOTORCYCLE SALE ACHIEVES £3 MILLION WITH AN INDUSTRY-LEADING 95% SELL THROUGH RATE
About McLaren Automotive: McLaren Automotive is a British manufacturer of luxury, high-performance sports cars, located at the McLaren Technology Centre (MTC) in Woking, Surrey. Following the company's global launch in 2010, McLaren Automotive launched the groundbreaking 12C and 12C Spider and followed this in 2013 with the limited-run McLaren P1™. In keeping with its plan to introduce a new model each year, the company recently unveiled the 650S Coupe and 650S Spider. The brand continues to expand, operating through a dedicated global network of retailers in every major automotive market. McLaren Automotive Partners To support the development, engineering and manufacture of its range of innovative and highly acclaimed sports cars, McLaren Automotive has partnered with world leading companies to provide specialist expertise and technology. These include Akebono, AkzoNobel, ExxonMobil, Pirelli, SAP and TAG Heuer. Designed for the track; Developed for the road The connection between Formula 1 and road cars at McLaren is a natural process of experience, knowledge, principles and process transfer. Through the integration of 50 years of Formula 1™ racing expertise and knowledge, and over 20 years of heritage in producing landmark sports cars, McLaren Automotive designs, develops and builds a range of technologically advanced and groundbreaking high performance sports cars which are designed to be a no compromise drive on both road and track. McLaren has pioneered the use of carbon fibre in vehicle production over the past 30 years, and since introducing a carbon chassis into racing and road cars with the 1981 McLaren MP4/1 and 1993 McLaren F1 respectively, McLaren has not built a car without a carbon fibre chassis. Visit cars.mclaren.com for more details.
posted on conceptcarz.com
