BREMBO AT FRANKFURT'S AUTOMECHANIKA 2014
September 17, 2014 by BremboBrembo introduces for the North American market: ◾First Porsche and Supercar OE replacement disc applications ◾Increase of UV-coated discs coverage ◾Brembo's web catalog honored for excellence FRANKFURT, Germany, September 16, 2014 – Brembo, a leader in the design, development and production of Original Equipment, Racing, Aftermarket and High Performance brake systems and components for the worldwide automotive and motorcycle industry, will again exhibit at Automechanika (Hall 3 Booth #21), the world's leading trade fair for the automotive industry. The world's largest trade show for the automotive aftermarket will take place at Frankfurt Messe from September 16-20, 2014. At Automechanika 2014, Brembo will be introducing several new products for the European marketplace, as well as several recent developments in the U.S. aftermarket, including the introduction of the first Porsche and Supercar applications in the OE replacement range, an increase in the range of UV-coated discs and Brembo's web catalog being honored for excellence. Brembo is introducing 22 Porsche applications in the OE replacement catalog, the first ever by Brembo. These applications cover virtually the entire range of modern Porsches including Porsche 911 (1969-83 and 1994-2012), 912 (1976), 924 (1987-88), 944 (1984-89), Boxster (1997-2013), Cayman (2006-12) and Cayenne (2003-12). Equally important is the introduction of Supercar applications that will cover models like Aston Martin DB9 and Vanquish, Audi RS4, Cadillac CTS-V, Lamborghini Murcielago, Maserati Quattroporte GTS, Mercedes C63 AMG, Mistubishi Evo X, Nissan GT-R, and Subaru Impreza STI. Brembo's UV-coated discs were introduced in 2013 at the SEMA Show and the range was increased during 2014 to cover virtually all of the key product part numbers consumers demand.
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Earlier this year Brembo earned the President's Award from the National Catalog Managers Association (NCMA) for Electronic Data Excellence. The President's Award recognized Brembo North America as the best-in-class for electronic management and distribution practices in electronic catalog and product information for 2013-2014. You can find the catalog at www.bremboparts.com, Brembo's dedicated aftermarket website that recently highlighted the 'Where to buy' section with information on our distributors, technical information, and 'Latest News', all intended to make the connection to the end user and our customers easier. Another significant announcement for 2014 impacting both Brembo original equipment and aftermarket was the grand opening of its expanded North American manufacturing operations in Homer, MI. The celebration renewed Brembo's commitment to North America with an investment totaling more than $115 million dollars (€83 million Euros) through the end of 2015, expanding the facility that houses production of brake, disc, caliper and corner module manufacturing. North America has now become the number one market for the Group representing 24.3% of the sales with a 29.6% increase in revenue during the first semester of 2014 compared with the first semester of 2013. Brembo also announced the construction of a cast-iron foundry near its Homer facilities in Michigan, beginning the process of vertical integration of its production capacity in United States. Construction will begin in 2015 with completion expected in 2017, allowing Brembo to bring together all phases of production in order to guarantee greater process efficiency. About Brembo S.p.A Brembo S.p.A is the world leader and acknowledged innovator of disc brake technology for automotive vehicles. Brembo supplies high performance brake systems for the most important manufacturers of cars, commercial vehicles and motorbikes worldwide, as well as clutches, seats, seat belts and other components for racing. Brembo is also a leader in the racing sector and has won more than 200 championships. Today the company operates in 16 countries on 3 continents, with 22 production and business sites, and a pool of 7,605 employees, about 10% of whom are engineers and product specialists active in the R&D. 2013 turnover is $2,161 million (€1,566.1 million) (12/31/2013). Brembo is the owner of the Brembo, Breco, AP, Bybre, Marchesini, and Sabelt brands and operates through the AP Racing brand.
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