Toyota Prius – 2024 World Car Design of the Year
March 29, 2024 by Toyota2024 WORLD CAR FINALS POWERED BY BREMBO AND NOW THERE IS ONE TOYOTA PRIUS – 2024 WORLD CAR DESIGN OF THE YEAR THE ROAD TO WORLD CAR 2024 and the WORLD CAR FINALS POWERED BY BREMBO concluded today with the live announcement of the winners in six award categories at the New York International Auto Show. The TOYOTA PRIUS is the 2024 World Car Design of the Year. 'We went back to drawing board to reimage the Prius, considering whether to create a commodity, turning it into more of a taxi or creating something that would capture hearts. Ultimately, we choose to create something people can love not only for its rational benefits, but also emotional experience,' said Yasushi Ueda, Chief Engineer for Prius. 'It is an honor to receive the Best Design award – inside and out, the new Prius is a car that not only looks great, but also is fun to drive.' A jury of 100 distinguished international automotive journalists from 29 countries selected the winners by secret ballot based on their evaluation of each eligible vehicle as part of their on-going professional work. The vote results were tabulated by KPMG. All vehicles eligible for other World Car award categories are automatically eligible for World Car Design of the Year. This year there were seventy (70) eligible vehicles in total. A design panel consisting of six highly respected world design experts was asked to first review each candidate, and then establish a short-list of recommendations for the jurors' final vote. The design experts are in alphabetical order: Gert Hildebrand (Germany – Owner, Hildebrand-Design), Patrick le Quément (France - Designer and President of the Strategy Committee - The Sustainable Design School), Tom Matano (USA – Academy of Art University, Former Head of Design – Mazda), Victor Nacif (USA - Chief Creative Officer, Brojure.com and Design instructor, NewSchool of Architecture and Design), Shiro Nakamura (Japan - CEO, Shiro Nakamura Design Associates Inc.) and Frank Stephenson (UK - Founder, Frank Stephenson Design).
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The short list of finalists was then announced on February 26, 2024 at the Geneva International Motor Show (GIMS). The 2024 Top Three in the World DESIGN finalists are the Ford Bronco, the Ferrari Purosangue and the Toyota Prius. For a complete list of previous winners in all categories, please visit their web site.
