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'Rogue Trip' Teams Arrive At New York – Winning Team Claims $5,000 Donation For National Breast Cancer Coalition

April 12, 2017 by Nissan

◾Ten media teams completed their drives in the inaugural Nissan 'Rogue Trip' to the 2017 New York International Auto Show

◾Winning team: Team Rogue Warriors, featuring Kristin Barclay of InDeepH20 and Jasmine Risso of Simply Real Moms

◾Teams drove identically equipped 2017 Rogue SL models outfitted with GPS tracking, allowing progress to be followed online at www.nissannews.com/roguetrip and at hashtag #RogueTrip; over 1,300 tweets generated

◾Redesigned Nissan Rogue is now the best-selling crossover in U.S. – selling more than 100,000 units in the first three months of 2017

NEW YORK – Ten teams of national media made news of their own today, crossing the finish line in New York City as competitors in the first-ever Nissan 'Rogue Trip' – a unique event with a $5,000 donation going to the winning team's favorite charity. The teams, which started last Sunday from five departure cities within an 800-mile radius of Manhattan, were judged on a variety of factors not involving typical race incentives such as speed or fuel efficiency.

The winning team – Team Rogue Warriors, featuring Kristin Barclay of InDeepH20 and Jasmine Risso of Simply Real Moms – won four of 15 total scavenger hunt-style categories and generated an outstanding amount of social media coverage during their journey. Categories included the Bizzare Eats Challenge, Carpool Karaoke, Funniest Bumper Sticker, Most Unique Wildlife and Most Historical Monuments visited, among others. In honor of their victory, Nissan is donating $5,000 to Team Rogue Warriors' designated charity – the National Breast Cancer Coalition.

'This means the world to me,' said Barclay, who lost her mother to breast cancer. 'I'm so tired of people having to say, 'I know somebody who has breast cancer.' I want to help change that. I want to be part of the cure. To be a part of this Rogue Trip experience has been amazing – we feel like we made a difference.'

The teams each drove a 2017 Rogue SL model equipped with the new Rogue Platinum interior. The vehicles were stock except for special graphic wraps and dealer-installed Genuine Nissan Accessories. Participants were also equipped with custom #RogueTrip backpacks filled with a variety of road trip necessities and iPadÒ mini 4 tablets loaded with the Nissan Rogue Trip app that each team utilized as mission control for the Rogue Trip. At day's end, over 1,300 tweets were generated using the hashtag #RogueTrip.

'Congratulations to all the participants and especially to Team Rogue Warriors and their worthwhile charity,' said Christian Meunier, senior vice president, Nissan Sales & Marketing and Operations, Nissan North America and Chairman, Nissan Canada, Inc. 'The Rogue Trip was a great way to see parts of the country that people usually speed by – and a great way to fully experience the many family-friendly features of the redesigned 2017 Rogue.'

posted on conceptcarz.com

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