Chevy Celebrates 100 Years Of Trucks With National Rollout Of Truck Legends Program

September 28, 2017 by Chevrolet

Customers encouraged to participate in Truck Centennial celebration by joining exclusive owner community

DALLAS — Chevrolet today announced the nationwide rollout of the Truck Legends program, an exclusive community for those who have made Chevrolet Trucks some of the most iconic vehicles in America. The program recognizes the customers who own a Chevy Truck with more than 100,000 miles on the odometer or who have purchased or leased more than one new Chevy truck in their lifetime.

Qualifying customers will join an active community that has grown to more than 5,400 members since its launch in Texas in September 2016. The community will continue to grow and connect customers from all corners of the nation through their shared love for Chevy Trucks.

'We had an incredible response to the Truck Legends pilot program, and greatly appreciate the owners who have shared their stories,' said Sandor Piszar, Chevrolet Trucks Marketing director. 'We look forward to hearing from customers across the country, and for the opportunity to say 'thank you' to our most loyal customers.'

100 Years of Building the Future

The national launch of the Chevy Truck Legends program coincides with the Chevy Trucks Centennial, occurring in the 2018 model year. Chevrolet will begin the Chevy Truck Centennial celebration at the State Fair of Texas, and the festivities will culminate with a Centennial Celebration at the Texas Motor Speedway on Dec. 16, 2017.

'The lasting legacy of Chevy Trucks simply would not be possible without the support of our customers,' said Piszar. 'As such, we are expanding the Truck Legends program nationwide to invite customers from all 50 states to join in our Centennial Celebration.'

Membership has its benefits

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Chevrolet will periodically offer Truck Legends members once-in-a-lifetime experiences leveraging Chevrolet's partnerships. These experiences could range from front-row seats at concerts, to attending sold-out Major League Baseball events, to getting a sneak peek at new Chevrolet models.

For example, members are invited to join an exclusive Chevy Trucks Centennial Celebration on Saturday, Dec. 16, 2017 at the Texas Motor Speedway. The event will feature opportunities to experience the latest Chevrolet products, the chance to meet Chevrolet fans like Dale Earnhardt Jr. and other exclusive experiences. A limited number of Chevy truck owners are welcome to attend the event — stay tuned for more information.

Truck Legends members will receive exclusive Truck Legends memorabilia. This includes Chevy Truck Legends branded hats, decals and, if applicable, decals celebrating milestones in mileage and number of vehicles owned. In addition, participating dealers may offer exclusive benefits to Truck Legends members.

The event is free to attend, but space is limited. Details on how to register for the program can be found at http://www.Chevy TruckLegends.com.

Qualifications for membership

The Truck Legends program is free to join for individuals who have more than 100,000 miles on their Chevrolet truck or have purchased or leased oneor more new Chevy trucks in their lifetime. Eligible vehicles include:

•Silverado and Silverado HD (and past C/K trucks)

•Colorado (and past S-10 trucks)

•Tahoe

•Suburban

•Avalanche

Eligible customers can sign up for the program by creating a profile at http://www.ChevyTruckLegends.com.