Toyota Partners With Girls Make Beats To Expand Gender Diversity In Music Technology

November 2, 2017 by Toyota

Organization Works to Encourage Young Women to Pursue a Career in the Audio Industry

PLANO, Texas, November 2, 2017 – Toyota recently partnered with Girls Make Beats as the title sponsor of their multi-city tour. Girls Make Beats is a nonprofit organization based in South Florida that encourages girls ages 8-17 to pursue a career in the audio industry by expanding the female presence of disc jockeys, music producers, and audio engineers.

Founded in 2012 by certified audio engineer, music producer, and recording artist, Tiffany Miranda, Girls Make Beats encourages young girls to pursue their passion in audio and music production by offering internships and the opportunity to unite and collaborate with other music industry professionals. They recently hosted a tour of workshops that introduced 49 teen girls from around the country to the fields of music production, DJ-ing and audio engineering. Each five-day workshop gives girls hands-on experience with beat-making and DJ software, a unique performance opportunity, and access to an exclusive music industry panel. The attendees also had the opportunity to tour Paramount Pictures, iHeartRadio stations, and other world class recording studios.

'Toyota is thrilled to partner with Girls Make Beats to give young women across the country an opportunity to expand their music skills and empower them to pursue their dream career in the music industry,' said Mia Phillips, national brand manager, Toyota Motor North America. 'At Toyota, it is our responsibility to remove barriers for people to go anywhere they want, anyhow they want. Our partnership with Girls Make Beats helps to provide young women with access to the necessary tools and training to excel in the audio industry.'

The six-city summer tour visited Atlanta, Chicago, Los Angeles, New York, Miami, and San Francisco. Girls Make Beats also partnered with industry leaders like iHeartRadio, Ableton, Velocity, Gulfstream Park, Guitar Center, Studio Center Miami and SAE Institute.

'The goal of our recent tour initiative was to introduce teen girls to the field of music while showing them a path to pursue a long-term career in music production, DJ-ing, and audio engineering,' Miranda said. 'Having Toyota as a sponsor in 2017 helped us realize that goal.'

Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 33 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 46,000 people (more than 36,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold almost 2.7 million cars and trucks (2.45 million in the U.S.) in 2016 – and about 85 percent of all Toyota vehicles sold over the past 15 years are still on the road today.

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Toyota partners with community, civic, academic, and governmental organizations to address our society's most pressing mobility challenges. We share company resources and extensive know-how to support non-profits to help expand their ability to assist more people move more places. For more information about Toyota, visit www.toyotanewsroom.com.