NEW CAR TRANSACTION PRICES IN MAY 2013 UP 0.6 PERCENT, WITH FORD REACHING NEW COMPANY RECORD
June 4, 2013 by Ford◾Incentives Drop 3.0 Percent from Last Year, According to TrueCar ◾Industry Transaction Prices up 2.0 percent compared to May 2012 SANTA MONICA, Calif. (June 3, 2013) -TrueCar, Inc. the automotive pricing information and analysis company that creates a better buying experience for dealers and consumers, estimated today that the average transaction price (ATP) for light vehicles in the United States was $30,978 in May 2013, up $618 (2.0 percent) over May 2012; and up $174 (0.6 percent) from April 2013. 'Consumer confidence is the highest it's been since 2007, helping keep demand for new vehicles very stable, and moving transaction prices upward overall,' said Jesse Toprak, senior analyst for TrueCar. 'Ford enjoyed a 4.5 percent gain in their average transaction price over last year, with the recovering housing market fueling the resurgence of demand for large trucks like the F-150. This, along with a 40 percent increase in Explorer sales, has moved their average transaction prices above $33,000, an alltime high ATP for the brand.' 'Consumer confidence is the highest it's been since 2007, helping keep demand for new vehicles very stable, and moving transaction prices upward overall,' said Jesse Toprak, senior analyst for TrueCar. 'Ford enjoyed a 4.5 percent gain in their average transaction price over last year, with the recovering housing market fueling the resurgence of demand for large trucks like the F-150. This, along with a 40 percent increase in Explorer sales, has moved their average transaction prices above $33,000, an alltime high ATP for the brand.'
