SiriusXM LAUNCHES SERVICE LANE PROGRAM
Company press release.Qualifying customers get complimentary 2-month SiriusXM subscription following visit to participating auto dealerships. NEW YORK, Aug. 21, 2013 - Sirius XM Radio (NASDAQ: SIRI) today announced the launch of Service Lane, its new program that provides a complimentary 2-month SiriusXM subscription to qualifying customers who have their satellite radio-equipped vehicles serviced at participating auto dealerships. 'Service Lane is being embraced by dealers as a way to show their appreciation to service customers and build loyalty, providing dealers with the opportunity to give qualifying original and subsequent vehicle owners access to SiriusXM's unparalleled lineup of commercial-free music, premier sports, comedy, news, exclusive talk and entertainment,' said Joe Verbrugge, Senior Vice President and General Manager, Automotive Remarketing and Retail Sales, SiriusXM. Service Lane builds on the success of the SiriusXM Pre-Owned Vehicle program, which has surpassed 10,000 participating dealers across the country and includes most of the nation's top franchise dealer groups. Now SiriusXM and participating dealerships are able to reach many more satellite equipped vehicle owners, who otherwise may not have had the opportunity to fully experience a SiriusXM trial subscription. Dealers interested in enrolling in the Service Lane Program or the SiriusXM Pre-Owned Vehicle Program can sign up at no cost at www.siriusxmdealerprograms.com. For more information on SiriusXM, please visit www.SiriusXM.com. About Sirius XM Radio Sirius XM Radio Inc. is the world's largest radio broadcaster measured by revenue and has more than 25 million subscribers. SiriusXM creates and broadcasts commercial-free music; premier sports talk and live events; comedy; news; exclusive talk and entertainment; and the most comprehensive Latin music, sports and talk programming in radio. SiriusXM is available in vehicles from every major car company in the U.S., from retailers nationwide, and online at siriusxm.com. SiriusXM programming is also available through the SiriusXM Internet Radio App for Android, Apple, and BlackBerry smartphones and other connected devices. SiriusXM also holds a minority interest in SiriusXM Canada which has more than 2 million subscribers.
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