SHELBY AMERICAN BUILDS GT500 SUPER SNAKE TO SUPPORT 2013 CATTLE BARON'S BALL FIGHT AGAINST CANCER
Company press release.LAS VEGAS – Sept. 24, 2013 – Shelby American, a wholly owned subsidiary of Carroll Shelby International Inc. (CSBI:PK), has announced they will donate and install a 2014 Shelby GT500 Super Snake performance package to be auctioned off during the 40th Anniversary of the famous Cattle Baron's Ball to raise funds for cancer research through the American Cancer Society. This year's highly-anticipated and extravagant Cattle Baron's Ball will be held on Saturday, Oct. 5, 2013, at the legendary Southfork Ranch in Parker, Texas, just north of Dallas. 'Supporting philanthropies is a core value that Carroll ingrained into Shelby American's DNA over the past five decades,' said John Luft, president of Shelby American. 'Since one of this year's Cattle Baron's Ball co-chairs, Brooke Shelby, is the wife of Carroll's eldest grandson, Aaron, the event is a perfect opportunity to leverage a new Shelby GT500 Super Snake to raise funds for cancer research.' Over the past 40 years, through ticket sales and auction items, the western-themed Cattle Baron's Ball has raised more than $50 million; it has grown to be the largest single-night fundraiser for cancer research. This year's ball is expected to see 3,500 socialites flock to the 300 acre grand Texas ranch for an evening of mouthwatering fare, western dancing, carnival games and serenity under the stars. More entertainment will include a Ferris wheel ride, live auction, refreshment bars and a performance by the Rascal Flatts. The most lucrative and anticipated live auction item of the ball is the 662 horsepower 2014 Shelby GT500 Super Snake. To make this possible, North Texas Ford Dealers provided the Shelby GT500 base car that attendees will compete for during the live auction. The winning bidder will then get to customize the styling of their new Super Snake package and have it built to spec, courtesy of Shelby American in support of the Cattle Baron's Ball fight against cancer. 'Our goal is to put cancer in the rearview mirror,' said Brooke Shelby. 'Auctioning the 2014 Shelby GT500 coupe with Shelby American's Super Snake upgrade package will help us accelerate our cancer research. Auto enthusiasts will realize that this is an amazing opportunity to be able to bid on this iconic car.' At midnight, the Rascal Flatts will wrap up their performance and a Texas style breakfast will be served, but only to refuel the fire for the rest of the night. The after-party band will take to the Live Auction stage in the Saloon Tent after midnight and will have the party people going until 2 a.m. A limited number of tickets to the famed Cattle Baron's Ball are available for purchase online or at www.CattleBaronsBall.com. In the case of rain, the ball will be moved to the Kay Bailey Hutchison Dallas Convention Center.
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About Shelby American, Inc. and Carroll Shelby Licensing Founded by legend Carroll Shelby, Shelby American manufactures and markets performance vehicles and related products. The company builds authentic continuation Cobras, including the 427 S/C, 289 FIA and 289 street car component vehicles; it offers the Shelby 1000, GT350, GT500 Super Snake and GTS post-title packages for the current generation Ford Mustang. Shelby American also builds the Shelby Raptor muscle truck and Shelby Focus ST hot hatch. For more information, visit www.shelbyamerican.com. Shelby American is a division of Carroll Shelby International Inc. (CSBI.PK). Carroll Shelby Licensing Inc., also a wholly owned division, is the exclusive holder of Carroll Shelby's trademarks and vehicle design rights. It also holds trademark rights for Shelby-branded apparel, accessories and collectibles. Information is at www.shelbylicensing.com. About Cattle Baron's Ball In 2013, Cattle Baron's Ball is celebrating its 40th Anniversary. The first Cattle Baron's Ball (CBB) was a Texas barbecue under the chairmanship of Patti Hunt and Jacque Wynne, who founded the event to raise funds for cancer research through the American Cancer Society. More than 500 guests attended the western-themed event in 1974. Through ticket sales and an auction, the inaugural event raised $56,000. Since its inception, Cattle Baron's Ball has raised more than $50 million, and has grown to be the largest single-night fundraiser in the world for cancer research. It has also been replicated in markets across the United States.
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