‘WALLPAPER* HANDMADE WITH JAGUAR' AND C-X17 CONCEPT CAR MAKE LONDON DEBUTS AT HARRODS
Company press release.
◾Jaguar takes center stage at prestigious design festival at Harrods, London
◾Special Jaguar-themed commissions will feature at Wallpaper* Handmade exhibition - the first international edition of established Salone del Mobile Show
◾UK debut for Jaguar C-X17** concept vehicle at celebration of contemporary design
◾Jaguar Advanced Design Director Julian Thomson and members of Jaguar design team unveil new commissions
(WHITLEY, UK) - October,4 2013- Wallpaper* Handmade, the must-see exhibition during Milan's Salone del Mobile,makes its London debut today at Harrods with a spectacular 'best of presentation' and five unique new pieces produced in collaboration with Jaguar. To celebrate the occasion, Jaguar Advanced Design presented the stunning C-X17 concept vehicle for the first time in the UK, positioned outside the luxury Knightsbridge store and alongside two other exciting Jaguar design concepts; the C-X75 hybrid hypercar and Jaguar heritage-inspired Project 7 sports car.
Over 50 Wallpaper* Handmade pieces, produced by the likes of Hermès, Alfredo Haberli, Harry Winston, Konstantin Grcic, Isay Weinfeld, Paul Cocksedge, Michael Anastassiades, the late David Collins, Barber Osgerby, Brioni, Naoto Fukasawa, Louis Vuitton, Sam Hecht and Poltrona Frau, to name but a few, will be on display across 12 windows in the iconic Harrods store.
They will be joined by five new concept products*** which explore Jaguar's design language and advanced technology, by Moritz Waldemeyer, Neri & Hu, Mathieu Gustafsson, Fredrikson Stallard and Salvatori & Jaguar Advanced Design.
Julian Thomson, Jaguar Advanced Design Director said, 'This partnership with Wallpaper* is very exciting. It is a great opportunity to apply Jaguar design philosophy in new forms and to inspire a culturally diverse audience.'
Thomson adds, 'We have seen our concept cars excite audiences worldwide this year. I am delighted that the UK debut of C-X17 is part of this event and we are able to show another surprising and inspiring side of the modern Jaguar brand to people in London today.'
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Tony Chambers, Wallpaper* Editor-in-Chief commented, 'Our Handmade project is testimony to the power of good design, great ideas, creative collaboration and quality production. We are delighted to bring some of the best pieces from our annual celebration of art, craft, skill and vision to London - with the best British partners one could wish for: Harrods and Jaguar.' Mark Briggs, Harrods Store Image Director said, 'As world leaders in style, design and technology, we are delighted to be working with Wallpaper* and Jaguar to bring the Handmade exhibition from Milan to London for the first time. The world-renowned Harrods windows will present this year's shortlisted designers in the perfect luxury space for all to see.' Wallpaper* Handmade with Jaguar runs from October 4 until October 22 at Harrods, 87-135 Brompton Rd, Knightsbridge, London SW1X 7XL.
