Family Fun at a Price That Won't Make You RunCompany press release.Comment Family Values: All-New 2014 Toyota Highlander Pricing Starts Under $30K
TORRANCE, Calif., November 20, 2013
- - Families dig value. The all-new third-generation 2014 Toyota Highlander mid-size SUV adds more standard features and technologies, providing an excellent all-around value, starting under $30,000.
The all-new Highlander is a no-compromise mid-size sport utility vehicle (SUV) that brings together the best in style, technology, comfort, capability, and safety. Its exterior design conveys both refinement and strength, and complements a totally redesigned interior that will raise the bar in its segment.
New Grade Strategy
Highlander will be available in four well-equipped grades: LE, LE Plus, XLE and Limited. Each will offer both front-wheel (FWD) and all-wheel-drive (AWD). Every AWD model will include standard Dynamic Torque Control.
All Highlanders feature a 3.5-liter V6 engine and new six-speed electronically-controlled automatic transmission that offers selectable manual sequential shifting. The LE grade is also available in a 2.7-liter four-cylinder engine.
Who Needs Options?
The value of the new Highlander shines through looking at the list of standard equipment. In fact, both the LE and LE Plus grades are mono-spec, offering great content, with no complicated packages to order.
The LE grade comes standard with 18-inch alloy wheels, Entune Audio with Bluetooth® phone and streaming music, an integrated backup camera, seating for eight with second- and third-row 60/40 split fold-flat seats, air conditioning, heated side mirrors with turn signal indicators, smart storage compartments like an extra-large roll-top center console, an in-dash shelf with easy access to power and USB ports, a windshield wiper de-icer, and much more.
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The standard equipment parade continues on the LE Plus grade with standard fog lights, an adjustable-height power rear liftgate and flip-up rear hatch window, eight-way power driver seat with lumbar support, Entune Audio Plus with XM & HD radio, three-zone automatic climate control, and a leather-wrapped steering wheel and shift knob. Like the LE, the LE Plus is mono-spec.
The XLE grade adds standard smart key with push button start, leather-trimmed seats with heated front seats, Chromtec® roof rails and a tilt-slide moonroof, second-row integrated sun shades, Entune Premium Audio with Navigation, App Suite with an eight-inch touch screen display, anti-theft system, Homelink®,and a 5,000 lb. towing capacity. Options include seating for seven with second-row captain's chairs, and a rear-seat Blu-ray® DVD entertainment system.
The Limited grade adds standard 19-inch Chromtec® alloy wheels, LED daytime running lights, blind spot monitor with rear cross-traffic alert, rear parking sonar, seating for seven with second-row captain's chairs, perforated leather-trimmed seats, heated and ventilated front seats and memory settings for the driver seat and side mirrors, four-way power passenger seat, and Entune Premium JBL Audio with Navigation and App Suite.
Options include a Panoramic Moonroof, heated steering wheel, and heated perforated leather second-row captain's chairs. An optional Driver Technology Package includes:
• Safety Connect (includes Emergency Assistance, Stolen Vehicle Locator, Roadside Assistance and Automatic Collision Notification. Available by subscription),
• Pre-Collision System with Dynamic Radar Cruise Control,
• and Lane Departure Alert with Automatic High Beam Headlights.a Driver Technology Package (includes Safety Connect, Pre-Collision System with Dynamic Radar Cruise Control, Lane Departure Alert with Automatic High Beam headlights), rear-seat Blu-Ray DVD entertainment system and the Platinum package.
The Highlander Limited also offers a new Platinum package that includes the Driver Technology Package, panoramic moonroof, heated steering wheel, and heated second-row captain's chairs.
All 2014 Highlander's will have eight standard airbags. Like every Toyota, Highlander will feature the standard Star Safety System™, which includes Enhanced Vehicle Stability Control, Traction Control, Electronic Brake-force Distribution, Brake Assist, an Anti-lock Braking System, and Smart Stop Technology. All Highlander's will also come equipped with a standard backup camera and Hill-start Assist Control. All AWD models will have an AWD LOCK switch.
Highlander will also come standard with Toyota Care, a complimentary plan covering normal factory-scheduled maintenance and 24-hour roadside assistance for two years or 25,000 miles, whichever comes first.
The manufacturer's suggested retail price (MSRP) for the new Highlander LE will range from $29,215 for the LE FWD four-cylinder to $43,590 for the Limited AWD V6 with the Platinum package. Prices for the all-new 2014 Highlander take effect with the start of production in early December.
Highlander MSRP's do not include the Delivery, Processing and Handling (DPH) fee of $860. The DPH for Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.
All Highlanders are assembled at Toyota Motor Manufacturing, Indiana (TMMI) in Princeton, Ind.
The family fun begins in early January 2014 when the all-new Highlander begins arriving at Toyota dealers.