Rodeo Drive Concours Celebrated Great Britain And Aston Martin
Company press release.
In celebration of the Queen's Diamond Jubilee and the coming London Olympics, Rodeo Drive became decidedly British this past Sunday for the annual Rodeo Drive Concours d'Elegance on Father's Day with 'THE BRITISH ARE COMING!' theme. Aston Martin was this year's featured marque and Gearys Beverly Hills was the presenting sponsor in celebration of their new Rolex store opening on Rodeo Drive.
Thousands of guests were joined by comedian Jerry Seinfeld, who stopped by Rodeo Drive for the annual event. Amid bagpipers and fanfare trumpeters, British Consul-General Dame Barbara Hay, Beverly Hills Mayor Willie Brien, Concours Chairman Bruce Meyer and Rodeo Drive President Jim Jahant presented awards to winners for their iconic and unique automobiles.
'This was an amazing tribute to all things Great Britain, particularly the long and storied history of the British automotive industry,' said British Consul-General Dame Barbara Hay. 'This event was called
'The British are coming,' but the British are here! And we are very proud to be continuing the tradition
of supplying the world with truly excellent automobiles.'
As the 2012 featured marque, Aston Martin was the centerpiece of the 200 block of Rodeo Drive with
both new and classic cars. Among them was a GT4 factory racecar, in British Racing Green with yellow
accent. In addition, a brand new V8 Vantage Coupe in Mako Blue, which is a beautiful pearl light blue,
was displayed inside the Lladró store on Rodeo Drive. Lladró also presented the Svend IngerslevAward for 'Best of Show' to Aaron Weiss' 1929 Auburn 8-90 Boattail Speedster.
The 300 block also featured British classic and racing autos including Austin Healey, Bentley, Jaguar, Land Rover, Lotus, MG, McLaren and Rolls-Royce brand. Also, a special British motorcycle area honored Triumph, Vincent, BSA and Norton. Among these beautiful classics was His Majesty King George V of England's 1910 Daimler, which was the official limousine make for the royal family through the 1950's.
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The 400 block featured 'The Best of the Best' with classic cars of any marque considered by the show'scurators. In celebration of Cobra's 50th Anniversary, there were three Cobras, signed by Carroll Shelby himself, on display near Brooks Brothers. At the end of the Street was Ferrari Beverly Hills' display of their newest models. 'We were thrilled to honor the British automotive industry and Aston Martin as the featured marque at this year's Concours,' said Bruce Meyer, Chairman. 'Great Britain has a long and storied history in creating some of the most legendary cars and motorcycles highlighted by elegant design and spectacular performance. This annual event has been a tradition for thousands of Southern California residents, car collectors, aficionados and families and we are so pleased that everyone enjoyed their Father's Day on Rodeo Drive.' The Rodeo Drive Concours d'Elegance is produced by the Rodeo Drive Committee in association with the City of Beverly Hills. Sponsors included Gearys Beverly Hills, O'Gara Coach Company, Auto Gallery, Ferrari Beverly Hills, RM Auctions, Beverly Hills Conference & Visitors Bureau, Jaguar, Land Rover, Vertu, Brooks Brothers, Lladró, Two Rodeo and the Consulate General of Great Britain. Media sponsors included the Beverly Hills Courier and Sports Car Market Magazine. Asprey London was the official award sponsor. Hospitality sponsors included Sprinkles Cupcakes, Fat Burger, and Smart Water. The Beverly Wilshire, a Four Seasons Hotel, was the official hotel of this year's concours. Rodeo Drive, internationally recognized as the intersection of fashion and entertainment, is a unique destination for both Southern California residents, as well as visitors from around the globe. More than 100 distinguished retailers create an unparalleled atmosphere only found on the three blocks of this famed street. The Rodeo Drive Concours d'Elegance has been named one of the '300 Unmissable Events & Festivals Around the World' by top travel publisher Frommer's. For more information, please visit rodeodrive-bh.com.
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