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Why Concept Cars?

Manufacturers use concept cars to showcase new technology and styling, and to gauge customer reaction. These are known as show cars, production-intent vehicles, and prototype vehicles. They are often radical designs that employ non-traditional exotic or expensive materials. Concept designs are changed and finalized prior to entering production often due to practicality, regulatory compliance, unprofitability, and safety reasons.

Most drawings, computer designs, and concept cars never evolve past scale models. Many are non-operational and without drivetrains or working accessories. If the concept is drivable, the drivetrain is often sourced from a production vehicle within the same company.

After the concept car has served its purpose, they are usually destroyed.

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Rolls-Royce VISION NEXT 100 Concept Information
Rolls-Royce VISION NEXT 100

Today, Rolls-Royce, the worlds leading luxury brand, has defined the future of luxury mobility. The Grand Arrival of the Rolls-Royce VISION NEXT 100 boldly points to a bright future for our marque where......
Rolls-Royce Ghost Six Senses Concept Concept Information
Rolls-Royce Ghost Six Senses Concept

Rolls-Royce Motor Cars proudly presents the Ghost Six Senses concept, a highly-bespoke luxury model that encapsulates the richness of experience that comes as standard with any Rolls-Royce and takes it......
Rolls-Royce Phantom 102EX Experimental Electric Concept Information
Rolls-Royce Phantom 102EX Experimental Electric

Today, Rolls-Royce Motor Cars begins an exploration into alternative drive-trains, seeking clarity on which technology may be suitable to drive Rolls-Royce motor cars of the future. The alternative drive-train......
Rolls-Royce 200EX Concept Concept Information
Rolls-Royce 200EX Concept

Rolls-Royce Motor Cars will unveil its latest experimental car, called 200EX, at the Geneva Motor Show on 3 March 2009.200EX is a design study for a contemporary four-door saloon and shows the direction......
Rolls-Royce 101EX Concept Information
Rolls-Royce 101EX

101EX is the latest experimental model to come from Rolls-Royce, hand-built to explore a design direction for a modern coupé. Following the same uncompromising approach employed for the Phantom, the new......
Rolls-Royce 100EX Concept Concept Information
Rolls-Royce 100EX Concept

The 100EX is the first Experimental Car to be produced by Rolls-Royce Motor Cars since BMW Group became the custodians of the marque in 1998 and launched the all-new Phantom at the companys new home......


Vehicle information, history, and specifications from concept to production.

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