Concept Cars by Automaker
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Why Concept Cars?

Manufacturers use concept cars to showcase new technology and styling, and to gauge customer reaction. These are known as show cars, production-intent vehicles, and prototype vehicles. They are often radical designs that employ non-traditional exotic or expensive materials. Concept designs are changed and finalized prior to entering production often due to practicality, regulatory compliance, unprofitability, and safety reasons.

Most drawings, computer designs, and concept cars never evolve past scale models. Many are non-operational and without drivetrains or working accessories. If the concept is drivable, the drivetrain is often sourced from a production vehicle within the same company.

After the concept car has served its purpose, they are usually destroyed.

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Morgan Plus E Concept Information
2012 Morgan Plus E

An electric sportscar with a five-speed manual gearbox has been designed by Morgan with the support of British technology specialists Zytek and Radshape. Shown as a concept to test market reaction,......
Morgan EvaGT Concept Concept Information
2010 Morgan EvaGT Concept

At a time of global conservation with a drive towards improved fuel economy the Morgan Motor Company introduces a new concept for a sporting family, the Morgan EvaGT. The four seater Coupe takes its inspiration......
Morgan LifeCar Concept Concept Information
2008 Morgan LifeCar Concept

A wholly British partnership has unveiled plans to develop the worlds first environmentally clean sports car, powered by a fuel cell which converts hydrogen into electricity.The partnership......
Morgan LIFECar Concept Concept Information
2006 Morgan LIFECar Concept

A wholly British partnership today unveiled plans to develop the worlds first environmentally clean sports car, powered by a fuel cell which converts hydrogen into electricity. The partnership is made......
Morgan Avon Coupe Prototype Concept Information
1938 Morgan Avon Coupe Prototype

The Morgan Avon Coupe or Uncle Georges Winter Carriage was the prototype for the Morgan Drop Head Coupe (DHC). In 1937, Morgan decided they needed a more elegant, upscale car to add to their range......


Vehicle information, history, and specifications from concept to production.

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