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Why Concept Cars?

Manufacturers use concept cars to showcase new technology and styling, and to gauge customer reaction. These are known as show cars, production-intent vehicles, and prototype vehicles. They are often radical designs that employ non-traditional exotic or expensive materials. Concept designs are changed and finalized prior to entering production often due to practicality, regulatory compliance, unprofitability, and safety reasons.

Most drawings, computer designs, and concept cars never evolve past scale models. Many are non-operational and without drivetrains or working accessories. If the concept is drivable, the drivetrain is often sourced from a production vehicle within the same company.

After the concept car has served its purpose, they are usually destroyed.

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DeSoto Adventurer II Concept Concept Information
1954 DeSoto Adventurer II Concept

Similar only in name to the first DeSoto Adventurer designed by Virgil Exner in 1954 as Chryslers answer to the Chevrolet Corvette, the 1955 DeSoto Adventurer II Concept Car was more Ghia of Italy than......

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Vehicle information, history, and specifications from concept to production.

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