Concept Cars by Automaker
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Why Concept Cars?

Manufacturers use concept cars to showcase new technology and styling, and to gauge customer reaction. These are known as show cars, production-intent vehicles, and prototype vehicles. They are often radical designs that employ non-traditional exotic or expensive materials. Concept designs are changed and finalized prior to entering production often due to practicality, regulatory compliance, unprofitability, and safety reasons.

Most drawings, computer designs, and concept cars never evolve past scale models. Many are non-operational and without drivetrains or working accessories. If the concept is drivable, the drivetrain is often sourced from a production vehicle within the same company.

After the concept car has served its purpose, they are usually destroyed.

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Magna Steyr MILA Coupic Concept Concept Information

Magna International Inc., the worlds most diversified automotive supplier, has announced that its Magna Steyr operating unit will unveil the MILA Coupic concept study at the Geneva Motor Show 2012. The MILA Coupic is a design study which brings......
Magna Steyr mila ev Concept Concept Information

Magna is presenting the latest member of the MILA innovation family at the Geneva Motor Show 2009 mila ev – a forward-looking automotive concept, uncompromising, universally applicable and suited to daily use in every way. The outstanding element and......

Magna Steyr Alpin Concept Concept Information

MAGNA STEYR presents the third concept vehicle in the MILA innovation family at the 2008 Geneva Motor Show. The MILA Alpin is a compact off-roader with a body specially designed for integrating various different types of alternative drives. This means......


Vehicle information, history, and specifications from concept to production.
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