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LaSalle History

1928 LaSalle Model 303

Chassis number : 226213

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High bid of $52,500 at 2010 RM Auctions - Vintage Motor Cars of Meadow Brook. (did not sell)
The Model 303 was powered by a 303 cubic-inch L-head V8 engine delivering 75 horsepower. They had a three-speed manual transmission and four-wheel mechanical drum brakes.

The LaSalle was introduced in march of 1927 and would be Cadillac's new companion marque. It had Cadillac prestige but at a lower price point. The designs were by Harley Earl, who was newly recruited by GM. This was Earl's first job for a major manufacturer - the LaSalle - and it would be a stylistic tour de force with design inspiration coming from the legendary Hispano-Suiza.

The LaSalle was similar to Cadillac, having a similar chassis and a scaled-down L-head V8 engine. There were eleven standard body styles, all built by Fisher, and available on two wheelbase lengths for 1927. During that year, LaSalle sold 16,850 vehicles, twice the sales rate of the 'senior' Cadillac line. The following year, the LaSalle line continued, with the 17 catalogued body styles from Fisher, plus three by Fleetwood. Sales continued to be strong, with 14,806 units sold that year.

This particular vehicle was owned by a Swedish lady for many years. This car has dual side-mounted spares with engraved mirrors, a correct radiator mascot, an optional suitcase-style truck and excellent brightwork.

In 2010, this Model 303 was offered for sale at the Vintage Motor Cars of Meadow Brook event presented by RM Auctions. The car was estimated to sell for $75,000 - $90,000. Bidding reached $52,500 but was not enough to satisfy the car's reserve. It would leave the auction unsold.


By Daniel Vaughan | Aug 2010

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2010 RM Auctions - Vintage Motor Cars of Meadow Brook

Pre-Auction Estimates :
USD $75,000-USD $90,000 
High Bid (Lot was not sold)
USD $52,500

1928 LaSalle Model 303 Auction Sales

Recent Sales of the LaSalle Model 303

(Data based on Model Year 1928 sales)
1928 LaSalle Series 303 Five-Passenger Coupe by Fisher
Sold for USD$25,850
  2019 RM Sothebys : Hershey
1928 LaSalle Model 303 image  1928 LaSalle Model 303 image  
1928 LaSalle 4 Passenger Convertible Coupe
Chassis#: 221417
Sold for USD$26,880
  2019 Bonhams : Tupelo Auction
 
1928 Lasalle Series 303
Sold for USD$24,200
  2018 Mecum : Hershey
 
1928 Lasalle Series 303 Phaeton
Sold for USD$29,500
  2016 Mecum : Kissimmee
 
1928 LaSalle Series 303 Town Sedan
Chassis#: 217888
Sold for USD$14,796
  2012 Aalholm Automobile Collection
 
1928 LaSalle Sport Phaeton
Sold for USD$66,000
  2010 Auctions America : Auburn Collector Car Auction
 
1928 LaSalle Model 303 Convertible Coupe
Chassis#: 303220895
Sold for USD$66,000
  2006 RM Auctions at Meadow Brook
1928 LaSalle Model 303 image  1928 LaSalle Model 303 image  

LaSalle Model 303s That Failed To Sell At Auction

1928 LaSalle Model 303's that have appeared at auction but did not sell.
VehicleChassisEventHigh BidEst. LowEst. High
1928 LaSalle Series 303 Sport Phaeton 2022 RM Sothebys : Fort Lauderdale $60,000$75,000
1928 LaSalle Sport Touring2262132010 RM Auctions Vintage Motor Cars of Meadow Brook$52,500$75,000$90,000

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1928 LaSalle Model 303 Profiles

1928 LaSalle Model 303 vehicle information
Convertible Coupe
Coachwork: Fisher
Chassis #: 303220895
1928 LaSalle Model 303 vehicle information
Convertible Coupe
Coachwork: Fisher
1928 LaSalle Model 303 vehicle information
Convertible Coupe
Coachwork: Fisher
1928 LaSalle Model 303 vehicle information
Convertible Coupe
Coachwork: Fisher
1928 LaSalle Model 303 vehicle information
Cabriolet Sedan
Coachwork: Fisher
Chassis #: 226213
1928 LaSalle Model 303 vehicle information
Sport Phaeton
Coachwork: Fisher
Chassis #: 211324
1928 LaSalle Model 303 vehicle information
Coupe
Coachwork: Fisher
Engine #: 222238