1912 Cadillac Model 30 Touring / 39039 Chassis Information

1912 Cadillac Model 30 photograph

1912 Cadillac Model 30 photograph

1912 Cadillac Model 30 photograph

1912 Cadillac Model 30 photograph

1912 Cadillac Model 30 photograph

1912 Cadillac Model 30 photograph

1912 Cadillac Model 30 photograph

1912 Cadillac Model 30 photograph

1912 Cadillac Model 30 photograph

1912 Cadillac Model 30 photograph

1912 Cadillac Model 30 photograph

1912 Cadillac Model 30 photograph

1912 Cadillac Model 30 photograph

1912 Cadillac Model 30 photograph

1912 Cadillac Model 30 photograph

1912 Cadillac Model 30 photograph

1912 Cadillac Model 30 photograph

1912 Cadillac Model 30 photograph

1912 Cadillac Model 30 photograph

1912 Cadillac Model 30 photograph

1912 Cadillac Model 30 photograph

1912 Cadillac Model 30 photograph

1912 Cadillac Model 30 photograph

1912 Cadillac Model 30 photograph

1912 Cadillac Model 30 photograph

1912 Cadillac Model 30 photograph

1912 Cadillac Model 30 photograph

1912 Cadillac Model 30 photograph

1912 Cadillac Model 30 photograph

1912 Cadillac Model 301912 Cadillac Model 301912 Cadillac Model 301912 Cadillac Model 301912 Cadillac Model 301912 Cadillac Model 301912 Cadillac Model 301912 Cadillac Model 301912 Cadillac Model 301912 Cadillac Model 301912 Cadillac Model 301912 Cadillac Model 301912 Cadillac Model 301912 Cadillac Model 301912 Cadillac Model 301912 Cadillac Model 301912 Cadillac Model 301912 Cadillac Model 301912 Cadillac Model 301912 Cadillac Model 301912 Cadillac Model 301912 Cadillac Model 301912 Cadillac Model 301912 Cadillac Model 301912 Cadillac Model 301912 Cadillac Model 301912 Cadillac Model 301912 Cadillac Model 301912 Cadillac Model 30
Touring
Chassis #: 39039
Engine #: 64594
Sold for $88,000 at 2016 RM Sotheby's : Hershey.
Cadillac, which was acquired by General Motors in 1908, had launched the Model 30 in 1908, the year that the company adopted its famous 'Standard of the World' slogan. All previous models were dropped, and the 'Thirty' became Cadillac's sole offering from August of 1908 through September of 1914. The Thirty's great contribution to automotive history came about because of a tragic incident that occurred during the winter of 1910. A woman motorist had stalled her Cadillac on a bridge to Belle Isle, MI. A dear friend of Cadillac head Henry Leland cranked the car, but it kicked back and the handle flew off, seriously injuring Leland's friend, who later died of complications from the injury. Leland was devastated, and announced that an alternative to the crank had to be found. Electrical engineer Charles F. Kettering developed an electrical self-starter, and the 1912 Model 30 Cadillac was the first car to be fitted with both electric staring and lighting - the famous 'Delco' system.

This thirty horsepower, four cylinder engine with a bore and stroke of 4.5 by 4.5-inch was built with a selective type sliding gear transmission and was delivered at a cost of $1,890. The vehicle is capable of cruising at a rate of 40 to 45 miles per hour in a day when roads were in their mere infancy.

This is the first vehicle to use the electric starter designed by Charles Ketting, of Dayton, Ohio. His business would become a household name (Dayton Electric COmpany) and the electric starter (known as a 'World Wonder') revolutionized the car industry setting women behind the wheel of what would otherwise be a difficult car to start by hand cranking the engine. Cadillac was truly as their logo declared, 'Standard of the World!'

This Cadillac has the first-year Dayton Electric Company (DELCO) electric starting system designed by Charles Kettering. Recently, it was in a private collection in Florida. It was previously belonged to another collector, C.E. Bradshaw, also of Florida, from the 1970s until 2006. The car was shown at the Amelia Island Concours d'Elegance in the 100 Years of General Motors Class. It was also shown at the Ault Park Concours where it won Best in Class. It has also been displayed at the 2012 Cadillac Grand National.

Touring
Chassis #: 39039
Engine #: 64594
Sold for $88,000 at 2016 RM Sotheby's : Hershey.
This thirty horsepower, four-cylinder vehicle with bore and stroke of 4.5-inch by 4.5-inch was built with a selective sliding gear transmission and was delivered at a cost of $1,890. The vehicle was capable of cruising at the rate of 40 to 45 miles per hour but a lack of quality roads precluded this ability, and in 1912, the British observer F.A. Talbot stated that the Model 30 was, 'a favorite amongst British motorists...(and)...refined and reliable as money could make them.' The 116-inch wheelbase Model 30 became one of the most sought-after vehicles for sheer reliability. This is the first vehicle to use the electric starter designed by Charles Kettering in his humble Ohio workshop, called the Dayton Electric Company. Offered to Henry Leland, President of Cadillac Motor Cars, this unique unit was designed with four 6-volt batteries which operate and are charged by the vehicle's generator. When starting the car, the parallel wiring of the batteries is mechanically changed to a series circuit producing 24 volts for the starting motor. Called a 'world wonder,' and advertised as 'The car that has no crank,' the electric starter became a most valuable asset making Cadillac the....Standard of the World!


2016 RM Sotheby's : Hershey

Pre-Auction Estimates :
$90,000-$110,000 
Sale Price :
$88,000

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1912 Cadillac Model 30 Auction Sales

Recent Sales

(Data based on Model Year 1912 sales)
1912 Cadillac Model 30 Five-Passenger Touring
Chassis#: 37206
Sold for $61,600
  2019 RM Sothebys : The Guyton Collection
 
1912 Cadillac Model 30 Four-Passenger Touring
Sold for $36,300
  2017 Worldwide Auctioneers: Texas Classic Auction
 
1912 Cadillac Five-Passenger Touring
Chassis#: 39039
Sold for $88,000
  2016 RM Sotheby's : Hershey
1912 Cadillac Model 30 image  1912 Cadillac Model 30 image  
1912 Cadillac Five-Passenger Touring
Chassis#: 43397
Sold for $55,000
  2015 RM Sotheby's Hershey Auction
1912 Cadillac Model 30 image  1912 Cadillac Model 30 image  
1912 Cadillac Torpedo Touring
Chassis#: 42981
Sold for $78,100
  2013 Bonhams - Quail Lodge Auction
1912 Cadillac Model 30 image  1912 Cadillac Model 30 image  
1912 Cadillac Model 30 Four-Passenger Touring
Sold for $46,200
  2010 Worldwide Auctioneers - The Houston Classic Weekend
 
1912 Cadillac Speedster
Chassis#: 52266
Sold for $56,100
  2007 RM Auctions - The Al Wiseman Collection
 
1912 Cadillac Model 30 Touring Car
Sold for $29,900
  2004 Bonhams - MOTOR CARS
 

Vehicles That Failed To Sell

1912 Cadillac Model 30's that have appeared at auction but did not sell.
VehicleChassisEventHigh BidEst. LowEst. High

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Vehicle Profiles

Chassis information for the Cadillac Model 301909 Demi-Tonneau
Chassis Num: 17108
Engine Num: 37706
Chassis information for the Cadillac Model 301911 Touring
Chassis Num: 53029
Chassis information for the Cadillac Model 301911 Touring
Chassis Num: 58609
Engine Num: 31319
Chassis information for the Cadillac Model 301912 Touring
Chassis Num: 39039
Engine Num: 64594
Chassis information for the Cadillac Model 301912 Torpedo
Chassis Num: 42981
Engine Num: 67561
Chassis information for the Cadillac Model 301912 Touring
Chassis Num: 43397
Engine Num: 69195
Chassis information for the Cadillac Model 301914 Phaeton
Engine Num: 97704
Chassis information for the Cadillac Model 301914 Roadster
Engine Num: 91132
Chassis information for the Cadillac Model 301914 Touring
Engine Num: A1806
Chassis information for the Cadillac Model 301914 Military Sport Roadster
Coachbuilder: Charles G. Schutte Body Company
Chassis Num: E4347


Vehicle information, history, and specifications from concept to production.

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